Product Marketing Manager - Membership

Overview

We are building a membership model and looking for a dynamic Product Marketing Manager who thrives at the intersection of creativity and data-driven results. This role is perfect for someone passionate about building long-term membership value, with a proven track record of driving growth through innovative marketing strategies and compelling storytelling. This is a unique opportunity to launch and scale a new Membership offering, empowering professionals to drive change and transformation in their organizations.

Since our founding in 1994, Prosci has been laser-focused on change. By combining our deep understanding of people with a proven methodology rooted in the creation of the ADKAR® model, we’ve helped countless people and organizations thrive. Our solutions empower customers with lasting change resiliency through a unique blend of training, advisory services, and licensing options, including Kaiya, our AI change management coach.

At Prosci, we are a purpose-driven organization full of passionate, curious, and results-oriented people. Working at Prosci means being part of a dynamic team that is dedicated to our purpose of creating a world where change is done right. Join us and be part of a culture that thrives on continuous learning, growth, and making a difference.

Check out our website for more about our team and approach : https : / / www.prosci.com / about .

Key Responsibilities

Strategic Product Marketing

• Develop and execute go-to-market strategies for Membership across the globe.
• Develop and execute to a global marketing plan that aligns to the business strategy.
• Lead product launches from concept to post-launch optimization.
• Collaborate closely with the product team to enhance and reflect the customer experience.

Creative Campaign Development

Data-Driven Growth

Cross-Functional Leadership

Requirements

Success Profile

Based on this role’s scope and responsibilities, we are seeking candidates with the following minimum qualifications, skills, attributes, and competencies.

Competencies

Technical / Functional Skills

Qualifications

Additional Preferences

Why You’ll Love Working here

Additional Information

Travel Requirements : This role requires travel up to 2 times per year for team meetings and company events.

Work Location : This is a remote role. We are open to either US or Canada.

Compensation : $120,000 - $135,000 USD is the projected range of annual base salary for this role depending on the candidate’s overall qualifications and experience. This role is eligible for inclusion in our bonus program.

Benefits : Through our experience and strategic focus on the people side of change, we know that by taking care of our people, we are taking care of our business. In addition to the compensation detailed above, we offer comprehensive wellness benefits, including generous flexible paid time off, holidays and volunteer time, medical, dental, vision, long-term and short-term disability programs, life insurance, pet insurance, 401k with company matching, and access to LinkedIn Learning.  Our “mostly virtual” culture is vibrant with many opportunities to collaborate with colleagues from around the world, get involved in employee-led interest and resource groups, and to meet up with team members at in-person local or market-wide events.

We hope you're interested in making a difference with us. Even if you don't feel that you meet every requirement listed in this job description, we still encourage you to apply. Prosci is an equal opportunity employer that is committed to inclusion and diversity.  Employment opportunities at Prosci are available to all applicants, without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, age, disability, veteran status, or any other legally protected characteristics. You can learn more about our efforts to build a more inclusive, equitable and diverse organization : https : / / www.prosci.com / about / dei .

If you require assistance due to a disability applying for open positions, please submit a request to : applicantsupport@prosci.com.