Director of Digital Marketing

Director Of Digital Marketing

At the direction of the Chancellor Ivy Tech-Indianapolis, this position is part of the Indianapolis Marketing and Communications team.

The Director of Digital Marketing will take the lead in developing successful, long-term digital marketing strategies for our Indianapolis campus. They should possess in-depth marketing experience and a passion for digital technologies. They will work closely with different teams to ensure consistency through all digital marketing channels and with internal teams and agency partners to effectively and efficiently drive online conversions.

They are responsible for producing creative video, photography, social media content, emails, and digital marketing strategies to engage the campus community, current and prospective students and their families, stakeholders across the service area, and the many audiences interested in the activities of Ivy Tech-Indianapolis.

The Director of Digital Marketing should provide forward-thinking ideas and will oversee the management of the Indianapolis campus' website pages, social media (organic and paid), email campaigns, paid digital advertising, and blogs and events as they pertain to digital implementation.

Required Skills & Competencies :

Technical Skills

: Proficiency in Microsoft Outlook, website content management systems, Search Engine Optimization (SEO), Google Analytics, email marketing platforms (e.g. MailChimp, Salesforce Marketing Cloud), social media management tools (e.g., Hootsuite), and working use of a project management software (e.g. Workzone).

Communication Skills

: Strong verbal and written communication, with a knowledge of editorial standards and Associated Press style.

Creativity & Visual Design

: Demonstrated ability to create compelling digital content with a focus on multimedia storytelling.

Project Management

: Experience managing multiple digital projects with tight deadlines in a fast-paced environment.

Problem-Solving

: Ability to identify challenges, develop solutions, and adjust strategies for better results.

Interpersonal Skills

: Ability to work collaboratively with diverse teams and inspire other communicators.

Preferred Skills & Qualifications :

A strong understanding of higher education marketing trends and challenges.

The following is not to be construed as an exhaustive list. Other duties logically associated with this position may be assigned. All responsibilities will be conducted within the parameters of the Family Educational Rights and Privacy Act (FERPA), other applicable regulatory requirements, and professional standards.

Key Skills and Responsibilities :

Strategic Planning & Execution

Develop and implement long-term digital marketing strategies that align with the campus's goals.

Set measurable KPIs for digital campaigns and continuously monitor and optimize performance.

Innovate and lead digital campaigns across multiple platforms (web, social media, email, video, etc.).

Digital Marketing Expertise

Manage paid and organic social media campaigns on platforms such as Facebook, Instagram, Snapchat, etc.

Create targeted, lifecycle-based marketing programs (lead generation, retention) for prospects and students.

Utilize digital tools such as SEO, Google Analytics, and social media management platforms like Hootsuite to drive performance.

Creative Content Development

In collaboration with the Director of Content Marketing, oversee the creation of digital content, including video, photography, social media posts, emails, and blogs, that engage current and prospective students and stakeholders.

Guide teams to produce engaging multimedia stories with a strong visual aesthetic, ensuring content is optimized for mobile and digital platforms.

Project Management & Collaboration

Work collaboratively with marketing, IT, and other internal teams to ensure synchronization across all digital efforts.

Manage budgets for all digital marketing initiatives and track ROI to propose optimization strategies.

Lead or assist in the coordination of events, ensuring digital marketing strategies are incorporated.

Technology & Innovation

Stay current with emerging digital trends, tools, and technologies to enhance marketing efforts and improve productivity.

Utilize tools like Salesforce Marketing Cloud to manage campaigns and automate processes.

Reporting & Analysis

Analyze digital marketing metrics to measure campaign success and adjust strategies accordingly.

Provide regular reports on digital metrics and campaign performance to stakeholders, identifying areas for improvement.

Leadership & Supervision

Potentially manage a future team member(s) and / or student interns.

Communicate effectively with internal and external stakeholders to address challenges and scope creep in projects.

Required Education & Experience :

Education

: Associate or bachelor's degree in marketing, advertising, communications, or a related field.

Experience

: 3-5+ years of experience in digital marketing, including hands-on experience with web pages, email marketing, social media, video content, and digital advertising.

Ivy Tech Community College is an accredited, equal opportunity / affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, national origin, marital status, religion, sex, gender, sexual orientation, gender identity, disability, age or veteran status. As required by Title IX of the Education Amendments of 1972, Ivy Tech Community College does not discriminate on the basis of sex, including sexual harassment in its educational programs and activities, including employment and admissions. Questions specific to Title IX may be referred to the College's Title IX Coordinator or to the US Department of Education Office of Civil Rights.