Weber Shandwick is hiring : Account Director, Influencer Strategy in Los Angeles

3 days ago Be among the first 25 applicants

Responsibilities

• Build social influencer strategies cross-functionally to align strategic efforts and priorities, and able to develop strategic outputs with little to no oversight. Collaborate closely with strategy, creative, paid and larger integrated agency teams to deliver program initiatives.
• Maintains strong connections with talent and management agencies to ensure quality relationships, reliability and quick turn asks.
• Spearhead high profile activations and campaigns for some of our top lifestyle, consumer health, and CPG clients.
• Develop a deep understanding of our clients’ businesses and target audiences, and working in close collaboration with our Creative, Analytics and Client Experience teams, lead the creation and execution of integrated multi-platform campaigns that drive meaningful results.
• Provide expert counsel to clients and colleagues on social / digital / influencer best practices.
• Serve as trusted voice on pop-culture, social trends and other cultural nuances for clients.
• Lead end-to-end influencer procurement process from influencer recommendations to negotiations to servicing the partnerships.
• Play a lead role in the agency’s Influencer center of excellence, which develops and manages key relationships with talent agencies and content creators, and institutionalizes a set of best-in-class tools and processes for identification, contract negotiation, content planning, measurement and ROI analysis.
• Collaborate effectively with inter-agency teams to develop holistic plans and fully integrated strategies for our clients.
• Lead a high-performing team; mentor and develop junior team members.

Qualifications

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including :

Salary range : $100,000 - $130,000

Weber Shandwick is proud to be an Equal Opportunity / Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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