Talent.com
Senior Vice President, Market Strategy

Senior Vice President, Market Strategy

Capital Health PlanTallahassee, FL, US
job_description.job_card.30_days_ago
serp_jobs.job_preview.job_type
  • serp_jobs.job_card.full_time
job_description.job_card.job_description

Job Description

Job Description

Location : Hybrid / Tallahassee, FL

Reports to : Chief Executive Officer (CEO)

FLSA Status : Exempt

Employment Type : Full-Time

Position Overview

The Senior Vice President (SVP) of Market Strategy will serve as a key member of the executive leadership team, responsible for shaping and executing the organization's long-term market strategy. This role will lead efforts to position the HMO as the regional leader in providing high-quality, affordable, and member-centered healthcare. The SVP will guide strategic planning, market intelligence, business development, and growth initiatives that drive enrollment, provider partnerships, and competitive differentiation.

Key Responsibilities

  • Strategic Leadership

Develop and oversee the organization's market strategy, aligning it with the HMO's mission, vision, and financial objectives.

  • Lead enterprise-wide strategic planning processes, translating market trends and data into actionable growth initiatives.
  • Partner with the CEO, executive team, and Board of Directors on strategic direction and business priorities.
  • Market Development & Growth

    • Identify and evaluate opportunities for market expansion, partnerships, and product innovation across commercial, Medicare, Medicaid, and ACA markets.

  • Drive competitive positioning through product development, benefit design, pricing strategy, and value-based care initiatives.
  • Strengthen relationships with employer groups, brokers, community partners, and government agencies.
  • Market Intelligence & Analytics

    • Establish robust market research and analytics functions to monitor competitor activities, consumer preferences, provider landscape, and regulatory changes.

  • Provide data-driven insights to support decision-making on network development, pricing, and member engagement strategies.
  • Cross-Functional Collaboration

    • Partner with Marketing, Provider Contracting, Finance, and Clinical Operations to ensure cohesive execution of strategic initiatives.

  • Support network growth and integration strategies that enhance access, quality, and affordability.
  • Align member engagement and digital innovation efforts with broader strategic goals.

    • Qualifications

  • Education : Master's degree in Business Administration, Health Administration, Public Health, or related field preferred.
  • Experience :

    • Minimum 15 years of progressive leadership experience in managed care, health insurance, or healthcare delivery.

  • Demonstrated success in market strategy, business development, or strategic planning within a health plan or HMO environment.
  • Proven track record of leading growth initiatives in competitive healthcare markets.
  • Skills & Competencies :

    • Strong strategic thinking and analytical skills with the ability to translate insights into execution.

  • Exceptional leadership, communication, and relationship-building capabilities.
  • Deep knowledge of managed care operations, regulatory environment, and emerging healthcare trends.
  • Ability to lead cross-functional teams and influence at the executive and board levels.

    • Key Attributes

  • Visionary leader with a passion for advancing affordable, high-quality healthcare.
  • Collaborative and results-driven with a commitment to innovation.
  • Skilled at balancing short-term performance with long-term strategic positioning.

    • Compensation : Competitive base salary plus performance-based bonus and comprehensive executive benefits package.

    Job Posted by ApplicantPro

    serp_jobs.job_alerts.create_a_job

    Senior Vice President • Tallahassee, FL, US

    Job_description.internal_linking.related_jobs
    • serp_jobs.job_card.promoted
    Vice President of Public Sector

    Vice President of Public Sector

    VirtualVocationsTallahassee, Florida, United States
    serp_jobs.job_card.full_time
    A company is looking for a Vice President of US Public Sector.Key Responsibilities Develop and execute the sales strategy for the US Public Sector Team Lead Public Sector sales and Inside Sales ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Vice President, Public Policy

    Vice President, Public Policy

    Alzheimer's AssociationTallahassee, FL, United States
    serp_jobs.job_card.full_time
    The FL VP of Public Policy (1) serves as the principal staff for state government affairs and chief lobbyist in Florida, representing the Alzheimer's Association before Florida's legislature, gove...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Tour Guide

    Tour Guide

    US Ghost AdventuresMonticello, FL, US
    serp_jobs.job_card.part_time
    Are you brave enough to be a ghost tour guide? Ready to share incredible experiences in your city as you bewitch and enchant audiences? Then embrace the shadows and become our next ghost tour guide...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Special Agent, $40,000 Recruitment Incentive

    Special Agent, $40,000 Recruitment Incentive

    The United States Secret ServiceLloyd, FL, United States
    serp_jobs.job_card.full_time
    Recruitment Incentive : Applicants may be eligible for a $40,000 recruitment incentive in accordance with regulatory requirements. Click apply for complete details on the recruitment incentive detail...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Senior Director of AWS Sales

    Senior Director of AWS Sales

    VirtualVocationsTallahassee, Florida, United States
    serp_jobs.job_card.full_time
    A company is looking for a Senior Director of AWS Alliance Sales.Key Responsibilities Develop and execute strategies to build a strong AWS-aligned revenue pipeline and accelerate sales velocity ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Senior Account Executive

    Senior Account Executive

    VirtualVocationsTallahassee, Florida, United States
    serp_jobs.job_card.full_time
    A company is looking for a Senior Account Executive - Emergency Operations.Key Responsibilities Build and maintain client relationships with strategic target accounts in Fire / EMS and Emergency Ma...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Vice President for University Advancement and Foundation Executive Director

    Vice President for University Advancement and Foundation Executive Director

    InsideHigherEdTallahassee, Florida, United States
    serp_jobs.job_card.full_time
    VICE PRESIDENT FOR UNIVERSITY ADVANCEMENT AND FOUNDATION EXECUTIVE DIRECTOR.For more information, please see the full profile at the link below : . Florida-AM_VP-Advancement-2025-FINAL.Vice President ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    • serp_jobs.job_card.new
    Director of Sales Analytics

    Director of Sales Analytics

    VirtualVocationsTallahassee, Florida, United States
    serp_jobs.job_card.full_time
    A company is looking for a Director of Sales Analytics.Key Responsibilities Lead the company's call center and sales analytics strategy focused on lead funnel efficiency, conversion optimization,...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours
    • serp_jobs.job_card.promoted
    Travel Occupational Therapist

    Travel Occupational Therapist

    Prime Time Healthcare TherapyChaires, FL, US
    serp_jobs.job_card.full_time
    Prime Time Healthcare Therapy is seeking a travel Occupational Therapist for a travel job in Chaires, Florida.Job Description & Requirements. Includes estimated wage of $18-$19 / hr and non-taxabl...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Senior Partner Marketing Manager

    Senior Partner Marketing Manager

    VirtualVocationsTallahassee, Florida, United States
    serp_jobs.job_card.full_time
    A company is looking for a Senior Partner Marketing Manager to lead marketing engagement with their Data and Storage partner ecosystem. Key Responsibilities Developing co-marketing plans with Data...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    • serp_jobs.job_card.new
    Associate Director of Programmatic

    Associate Director of Programmatic

    VirtualVocationsTallahassee, Florida, United States
    serp_jobs.job_card.full_time
    A company is looking for an Associate Director, Programmatic.Key Responsibilities Manage and oversee key account campaigns, including media planning and execution Project manage requests to ensu...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours
    • serp_jobs.job_card.promoted
    Senior Vice President, Market Strategy

    Senior Vice President, Market Strategy

    Capital Health PlanTallahassee, FL, US
    serp_jobs.job_card.full_time
    Senior Vice President, Market Strategy.Location : Hybrid / Tallahassee, FL.Reports to : Chief Executive Officer (CEO).The Senior Vice President (SVP) of Market Strategy will serve as a key member of th...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Vice President of Pharmacy and Therapeutics

    Vice President of Pharmacy and Therapeutics

    Capital Health PlanTallahassee, FL, US
    serp_jobs.job_card.full_time
    Vice President Of Pharmacy And Therapeutics.Area / Department : Pharmacy & Therapeutics.This senior leadership role is directly responsible for the strategic and operational oversight of pharmacy serv...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    • serp_jobs.job_card.new
    Senior Consultant AI Strategy

    Senior Consultant AI Strategy

    VirtualVocationsTallahassee, Florida, United States
    serp_jobs.job_card.full_time
    A company is looking for a Senior Consultant, AI & Data Strategy.Key Responsibilities Develop and refine AI and Data strategies that align with business goals Facilitate discovery sessions to de...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours
    • serp_jobs.job_card.promoted
    • serp_jobs.job_card.new
    Director of UX Research

    Director of UX Research

    VirtualVocationsTallahassee, Florida, United States
    serp_jobs.job_card.full_time
    A company is looking for a Director of UX Research & Strategy to lead user experience research initiatives and strategic design decisions. Key Responsibilities Define and drive the UX research and...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours
    • serp_jobs.job_card.promoted
    • serp_jobs.job_card.new
    Head of GRC Channel Sales

    Head of GRC Channel Sales

    VirtualVocationsTallahassee, Florida, United States
    serp_jobs.job_card.full_time
    A company is looking for a Head of GRC Channel Sales and Partnerships.Key Responsibilities Define and implement the global partner strategy and prioritize partner activities Recruit, onboard, an...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours
    • serp_jobs.job_card.promoted
    • serp_jobs.job_card.new
    Revenue Growth Management Director

    Revenue Growth Management Director

    VirtualVocationsTallahassee, Florida, United States
    serp_jobs.job_card.full_time
    A company is looking for a Revenue Growth Management Associate Director.Key Responsibilities Lead and manage the RGM team to drive strategy development aligned with brand priorities Integrate RG...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours
    • serp_jobs.job_card.promoted
    Senior Director of Business Development

    Senior Director of Business Development

    VirtualVocationsTallahassee, Florida, United States
    serp_jobs.job_card.full_time
    A company is looking for a Director of Business Development.Key Responsibilities Identify and cultivate new strategic partnerships with key decision-makers in pharmaceutical and biotechnology com...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Senior Vice President of Sales and Marketing / CMO

    Senior Vice President of Sales and Marketing / CMO

    Capital Health PlanTallahassee, FL, US
    serp_jobs.job_card.full_time
    Senior Vice President Of Sales And Marketing / Cmo.Reports To : Chief Executive Officer (CEO).Position Summary : The Senior Vice President (SVP) of Sales and Marketing will lead the strategic direction...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    • serp_jobs.job_card.new
    Lead Validation Specialist

    Lead Validation Specialist

    VirtualVocationsTallahassee, Florida, United States
    serp_jobs.job_card.full_time
    A company is looking for a Lead Validation Specialist with experience in clinical systems.Key Responsibilities Provide project leadership to the validation team, ensuring compliance with GxP regu...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours