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Design Strategist
Design StrategistTCL • Irvine, CA, US
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Design Strategist

Design Strategist

TCL • Irvine, CA, US
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Position Overview :

  • TCL Design Innovation Center (DIC) is seeking a passionate and forward-thinking Design Strategist to join our growing team. This role is instrumental in shaping the next-generation lifestyle experiences across TCL's diverse consumer electronics portfolio.
  • As part of the Design Strategy team, you will bridge American lifestyle trends with global design innovation , identifying near- and long-term opportunities informed by lifestyle insights, cultural shifts, and technology trends. You will partner closely with cross-functional teams to translate insights into actionable product strategies and compelling narratives.
  • Fluency in both Mandarin and English is essential for effective collaboration with global and local teams.

Key Responsibilities :

1.Opportunity Framing & Concept Design :

  • Research and analyze emerging lifestyle, mobility, and technology trends to identify opportunity areas.
  • Visualize future scenarios through concept sketches, design storyboards, and narrative-driven prototypes.
  • Translate complex research insights into clear, intuitive, and inspiring design directions.

    • 2.Strategic Communication & Product Design Execution :

  • Develop impactful pitch decks and visual narratives for internal stakeholders and client presentations.
  • Support cross-functional documentation such as solution maps, concept briefs, and specifications to guide HQ product design roadmaps.
  • Explore design collaboration opportunities with Silicon Valley companies and American start-ups.

    • 3.Cross-Team Collaboration & Marcom Design Integration :

  • Partner with Business Unit (BU) Product and local marketing teams to ensure key product messaging and Key Selling Points (KSPs) are reflected in Key Visuals (KV) design and Marcom outputs.
  • Propose and manage concept designs while liaising with design vendors to develop physical and digital showcases for major trade fairs (e.g., CES Las Vegas) and client demos.
  • Support local Go-To-Market (GTM) initiatives through retail space design, in-store audits, and store visits to collect market insights, collaborating closely with HQ Visual Design and GTM teams.

    • Candidate Profile :

    We're seeking a design thinker with a strong storytelling mindset and a deep curiosity for AI-driven lifestyle-led consumer electronics innovation . You bring :

  • 0–8 years of experience in design strategy, industrial design, or innovation consulting, with exposure to consumer electronics, home appliances, or smartphones.
  • Strong visual storytelling and ideation skills—from quick sketches to polished customer-facing outputs—using Adobe Creative Suite, PowerPoint / Keynote, and AI-based tools (e.g., MidJourney, DALL
  • E). Experience with 3D modeling software (e.g., Blender, KeyShot) is a plus.
  • Bilingual proficiency (Mandarin & English) and ability to navigate cross-cultural, cross-time-zone collaboration.
  • A self-starter with strategic thinking, business awareness, and cultural sensitivity.
  • Comfort working in ambiguity and the agility to pivot between big-picture strategy and detailed execution
  • Proven ability to manage cross-functional projects, working seamlessly with internal teams and external partners.
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    Strategist • Irvine, CA, US

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