Lead, Digital Marketing Specialist (Paid Search / PPC)

Lead, Digital Marketing Specialist (Paid Search / PPC)

Window Nation is seeking a highly skilled and experienced Lead, Digital Marketing Specialist (Paid Search, PPC, SEM) with a minimum of 5 years of hands-on experience who will be responsible for developing, implementing, and optimizing paid search campaigns across various platforms (AdWords, Bing, etc.) to drive targeted high-quality traffic that will convert on lead forms and achieve down-funnel business goals.

Core Job Responsibilities

• Develop and execute comprehensive paid search strategies across multiple platforms, including Google Ads, Bing Ads, and other search advertising networks
• Conduct keyword research and analysis to identify valuable search terms to improve campaign performance
• Create and optimize PPC campaigns, ad groups, and ads, ensuring alignment with marketing objectives and target audience(s)
• Forecast monthly performance and manage budget allocations and bid strategies to effectively achieve campaign goals
• Monitor and analyze campaign performance, provide regular reports, actionable insights, and recommendations for optimizations to maximize ROAS
• Conduct A / B testing and other experiments to improve ad copy, ad relevance, landing pages, quality scores, and conversion rates, and provide post-mortem analyses
• Collaborate with cross-functional teams, including designers and developers, to (1) ensure campaign to landing page alignment and effectiveness, (2) implement appropriate conversion pixels, and (3) confirm lead submissions are being captured in Window Nation's CRM (MS Dynamics) with appropriate UTM's and tracking parameters
• Stay updated with industry trends, search engine algorithm updates, emerging PPC tools and techniques, and industry regulations and guidelines, ensuring compliance

Basic Qualifications

Preferred Qualifications