Layer is a powerful software platform used by architects, engineers, and contractors to connect their project data, drawings, and workflows in one place. We’ve grown organically through referrals and product-led word-of-mouth. Now, as we prepare to scale, we’re looking for a creative and scrappy marketing generalist to help us build brand awareness and generate demand.
What You’ll Do Drive content strategy —prioritize quality over quantity, and work directly with our founder to shape messaging and voice
Create content that gets noticed —from Instagram reels and LinkedIn posts to customer interviews, explainer videos, and design-forward templates
Act like a journalist —talk to our users, understand their workflows, and turn those insights into high-quality pieces that resonate
Build scalable marketing assets —with tools like Figma, Framer, and AI
Coordinate with creators and experts —hire or collaborate with domain pros (architects, designers, etc.) to produce trusted, resonant content
Own campaign execution —run LinkedIn and Google campaigns, publish blog posts, and manage email campaigns
Who You Are A strong communicator and natural storyteller—someone who gets joy from creating
Comfortable in ambiguity, and hungry to prove yourself in a high-trust startup environment
Someone who knows how to make noise —you have a feel for what cuts through in a crowded feed
Curious and quick to learn new tools (AI, editing tools, video, design, etc.)
Why Join Us Now High impact : Your work will directly influence growth, visibility, and market position
Creative freedom : We’re looking for new ideas, new formats, and bold experimentation
Tangible runway : We’re profitable within months and reinvesting in growth with intent
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Is Content Marketing • Lincoln, NE, United States