Conversion Rate Optimization (CRO) Lead

Job Description

Job Description

Lead the strategy that converts curiosity into connection at Bolt Farm Treehouse! - Growth Hacker for Experiential Luxury

The Opportunity :

Actively Hiring | Full-Time | Remote

This isn’t just another CRO role. This is a once-in-a-lifetime chance to turn digital attention into transformational travel—fueling a global movement in luxury hospitality. Every experiment you run doesn’t just move numbers—it unlocks real-world magic : couples reconnecting, lives transformed, and a legacy of hospitality that redefines what “luxury” means.

If you’re the kind of person who thrives on hard problems, high standards, and high stakes—welcome home.

Power Questions

• Are you ready to be part of a mission, not a job—building the future of experiential luxury with a team obsessed with impact and legacy?
• Have you mastered the art of funnel science, where psychology meets data, and iteration meets speed?
• Do you crave the adrenaline of knowing every test you launch could unlock millions in revenue and unforgettable guest memories?
• Can you own the booking journey end-to-end—relentlessly optimizing from first click to final upsell?
• Do you have the stamina, grit, and insanely hardcore work ethic to play at Bolt Farm’s level : best is the standard, speed is a habit, and “magical” is the minimum?

Why this role exists

We’re scaling a luxury hospitality brand where every incremental basis point of conversion turns into real bookings, real guests, and real magic on the mountain . Your mission : turn attention into reservations —systematically, relentlessly, measurably.

The bar (read this twice)

About Us :

Bolt Farm Treehouse is an award-winning, mountaintop retreat & spa in Tennessee. We create unforgettable experiences in nature-immersive settings, providing a sanctuary for deep connection and renewal and enabling people to realize their fullest potential. We blend million-dollar views, one-of-a-kind accommodations, and top-tier hospitality to offer premier wellness retreats and romantic getaways where guests can celebrate life’s key moments and reconnect with what truly matters. We strive to be the #1 retreat in America for strengthening relationships, impacting 100,000 people annually through transformative experiences. We cultivate a positive, drama-free workplace where every team member feels valued, supported, and inspired for personal and professional growth. Our team, driven by love and a strong work ethic, creates a positive impact on the world.

Meaningful work. Meaningful relationships.

We Are an AI-First Company :

At Bolt Farm Treehouse, artificial intelligence isn’t just a tool—it’s part of our DNA. We embrace AI as a core driver of innovation, operational excellence, and elevated guest experiences.

By automating the repetitive and streamlining the complex, AI empowers our team to focus on what truly matters : building meaningful human connections, unlocking creativity, and making a lasting impact.

Company Core Values :

What you’ll own :

Non-negotiable outcomes (first 90 days)

The Person We're Looking for Will Have :

How we work (Musk-ish philosophy) :

opinions. We ship, we measure, we keep what works.

What success looks like (12 months)

30% win rate, learnings compounding

Tooling you’ll likely touch

What you’ve shipped before (show us)

Compensation & logistics

Equal Opportunity

We hire builders. We celebrate diverse backgrounds, identities, and perspectives. If you can raise the standard and ship results, we want to hear from you.