Salesforce Marketing Cloud Programmer

Job Responsibilities

The Salesforce Marketing Cloud and Web Developer will report to the University Advancement Director of Marketing and Communications, sit on the Marketing and Communications team, and cross-functionally collaborate with the Advancement Solutions team on a day-to-day basis.

Primary responsibilities include :

Salesforce Marketing Cloud Management

Implement, configure, administer, and optimize the Salesforce Marketing Cloud platform and its tools, such as Journey Builder, Preference Center, Email Studio, and Automation Studio.

Manage data extensions, audience segmentation, and automation workflows.

Ensure seamless integration between Salesforce Marketing Cloud and other systems.

Plan and perform A / B testing to define and execute enhancements to productivity, conversion rates, programs / campaign ROI, and engagement.

Troubleshoot and provide solutions to technical errors and technology misconfiguration.

Research, test, and apply best practices to improve marketing automation performance.

Backend Web Development

Maintain and update external-facing websites to ensure functionality, accessibility, and alignment with RIT brand guidelines.

Collaborate with stakeholders to implement new features and update content in a timely manner

Perform routine site audits, as well as ongoing maintenance, on an as-needed basis.

Handling Sensitive and Protected Data for Salesforce Input

Managing and processing information that ensures data accuracy.

Ensuring data is properly accessible for analysis and decision-making.

Troubleshoot and resolve data processing errors promptly.

Additional Details

In compliance with NYS's Pay Transparency Act, the salary range for this position is listed above. Rochester Institute of Technology considers factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience, education / training, key skills, internal peer equity, as well as, market and organizational considerations when extending an offer. The hiring process for this position may require a criminal background check and / or motor vehicle records check. Any verbal or written offer made is contingent on satisfactory results, as determined by Human Resources. RIT does not discriminate. RIT promotes and values diversity, pluralism and inclusion in the work place. RIT provides equal opportunity to all qualified individuals and does not discriminate on the basis of race, color, creed, age, marital status, sex, gender, religion, sexual orientation, gender identity, gender expression, national origin, veteran status or disability in its hiring, admissions, educational programs and activities. RIT provides reasonable accommodations to applicants with disabilities under the Rehabilitation Act, the Americans with Disabilities Act, the New York Human Rights Law, or similar applicable law. If you need reasonable accommodation for any part of the application and hiring process, please contact the Human Resources office at 585-475-2424 or email your request to hr@rit.edu. Determinations on requests for reasonable accommodation will be made on a case-by-case basis.

How To Apply

In order to be considered for this position, you must apply for it at, http : / / careers.rit.edu / staff. Click the link to search openings and in the keyword search field, enter the title of the position or the BR number.

Required Qualifications

Bachelor's degree in computer science, web development, marketing, or other related field OR an equivalent combination of education and experience.

A minimum of 3 years of experience in Salesforce Marketing Cloud administration or development.

Proficiency in Salesforce Marketing Cloud tools (Journey Builder, Email Studio, Automation Studio).

Knowledge of HTML, CSS, AMPscript, SQL.

Experience managing websites, including CMS platforms such as WordPress or Drupal.

Knowledge about Data Privacy and Compliance regulations.

Strong analytical skills for platform performance evaluation and metrics analysis.

Ability to manage multiple projects simultaneously while meeting deadlines.

Highly organized and self-motivated with independent project management skills.

Excellent communication skills to collaborate across teams effectively.

Ability to clearly and effectively convey complex information to individuals or groups of varying experience levels.

Must possess strong customer service orientation.

Meticulous attention to detail.

Proven track record of implementing marketing automation solutions.

Preferred Qualifications

Be familiar with additional CRMs and email (campaign) platforms (Emma, Blackbaud, Slate, etc.).

Prior experience in Higher Education and / or Fundraising.

Relevant certifications such as Salesforce Marketing Cloud Administrator or Developer

Experience with front-end web design

Working knowledge of Adobe Creative Suite (Photoshop, Illustrator, Dreamweaver)

Department / College Description

At Rochester Institute of Technology, we shape the future and improve the world through creativity and innovation. We are an engaged, intellectually curious, and socially conscious community that's leveraging the power of technology, the arts, and design for the greater good. In the Division of University Advancement at RIT, we are dedicated to advancing this mission by fostering deep and meaningful connections with alumni, parents, friends, and organizations with the goal of increasing the resources available to the university through greater volunteer engagement and increased philanthropic support. As Advancement professionals, we seek support from a variety of investors to ensure a life-transforming RIT education is accessible to the talented students who seek to join us.

Job Summary

The Salesforce Marketing Cloud Administrator will be responsible for supporting the execution, optimization, and management of Salesforce Marketing Cloud while overseeing the division's external-facing web presence. This role combines technical expertise with strategic planning to enhance digital engagement and streamline marketing operations across the full constituent lifecycle, which includes acquisition, onboarding, activation, growth, retention, and reactivation.