Senior Director Marketing - Americas

Senior Director, Marketing - Americas

The Senior Director, Marketing - Americas will lead an exciting acceleration of the Americas Marketing Team during a period of unprecedented growth in the data center and digital infrastructure markets.

This role will drive innovative marketing strategies that will shape the future of marketing critical digital infrastructure solutions across the Americas.

The individual will have a bias towards action and drive the creation of comprehensive marketing campaigns and solutions while partnering with key internal and external stakeholders.

Responsibilities

Collaborates with the Vertiv Americas President, Americas Sales and Services Leadership, and the Vice President of Strategy and Portfolio Growth - Americas to develop marketing plans to support key short- and long-term regional growth initiatives.

Develop strategic marketing that establishes the Americas as the thought leader in critical infrastructure solutions.

Leads efforts to accelerate sales enablement programs for the broader Americas Salesforce while closely collaborating the Vertiv Business Units.

Defines and implements critical marketing programs in Americas as well as leading teams that spearhead Vertiv's efforts at public events.

Partners with Vertiv's Global Marketing Centers of Excellence to ensure the alignment of approach, measurement, and analysis of marketing initiatives while implementing a strong cadence of review.

Analyzes target market information to identify and recommend effective marketing approaches.

Prepares, leads, and executes effective advertising campaigns based on market research.

Identifies new market segments that will benefit from Vertiv solutions driven by a strong understanding of the Vertiv portfolio of solutions and key market trends.

Leads high-performing marketing teams in a fast-paced, high-growth environment.

Forecasts, drafts, implements, and oversees the Americas Marketing budget.

Qualifications

Bachelor's degree in Business Administration, Marketing, or related field required; Master's degree preferred.

At least 10+ years of experience in marketing and long-range planning required.

Onsite, Westerville Ohio

Physical & Environmental Demands

Time Travel Required 20% The successful candidate will embrace Vertiv's Core Principals & Behaviors to help execute our Strategic Priorities.

Our Core Principals : Safety. Integrity. Respect. Teamwork. Diversity & Inclusion.

Our Strategic Priorities

Customer Focus

Operational Excellence

High-Performance Culture

Innovation

Financial Strength

Our Behaviors

Own It

Act With Urgency

Foster a Customer-First Mindset

Think Big and Execute

Lead by Example

Drive Continuous Improvement

Learn and Seek Out Development