Roman Health Pharmacy LLC is hiring : Director, Content Marketing Strategy in Cal

Our Purpose

At Xero, we’re here to help you supercharge your business. We do this by automating routine tasks, surfacing actionable insights and connecting businesses with the right data, advisors and apps. When that happens, we’re not only making life better for small business, we’ll be building a stronger economy that can change the world.

The Director of Content Strategy will lead Xero's global content vision, developing and executing strategies that strengthen our brand voice, support our business objectives, and deliver compelling thought leadership that resonates with our target audiences. This leader will oversee a unified approach to content that spans regions and channels, ensuring consistency while respecting regional nuances. Reporting to the SVP of Marketing Communications, this role will lead a team of content specialists and partner closely with teams in Regional Marketing, SEO, Education, Communications, and other key stakeholders across the organization.

Strategic Leadership : Develop and implement a comprehensive global content strategy aligned with Xero's business objectives and brand positioning

Establish a clear content vision and roadmap that supports customer acquisition, engagement, and retention across the full marketing funnel

Lead the development of breakthrough thought leadership content against key business pillars for both small businesses and accounting and bookkeeping partners

Partner with regional teams to ensure content strategy captures and addresses local market needs and nuances

Collaborate with cross-functional teams (SEO, Product Marketing, Education, Communications, etc.) to create a cohesive content ecosystem

Content Development & Distribution : Drive the creation of high-quality, engaging content across multiple formats (articles, blog posts, reports, whitepapers, videos, etc.)

Partner closely with customer research team to develop surveys and leverage Xero's proprietary data for compelling storytelling

Build and manage a bench of trusted expert writers to scale content impact while controlling costs

Partner with channel owners to lead content distribution strategy across paid, earned, owned, and shared channels

Partner with Media Team to develop strategic partnerships to amplify content reach and effectiveness

Lead the editorial strategy for Xero's global blog

Establish and maintain a consistent editorial calendar that aligns with business priorities as well as global and regional marketing campaigns

Team Leadership & Budget Management : Lead, mentor, and develop a team of 3 direct reports : Blog Manager, Head of Mid-Funnel Content, and Head of Content and Campaigns

Manage content creation budget effectively, ensuring resources are allocated to high-impact initiatives

Collaborate with regional teams and channel owners on content distribution budgets

Foster a culture of creativity, quality, and innovation within the content team

Measurement & Optimization : Partner with Data & Analytics team to develop comprehensive content measurement framework

Establish KPIs and reporting mechanisms to track content performance and ROI

Use data insights to continuously optimize content strategy and execution

Present performance metrics and strategic recommendations to senior leadership

Cross-Functional Collaboration : Work closely with regional and global communications teams to develop thought leadership content against key pillars for small businesses and accounting / bookkeeping partners. Content should be developed to be pitched to and covered by the media to position Xero as a thought leader and customer advocate

Serve as the content authority across the organization, providing guidance to ensure consistency in messaging and voice

Collaborate closely with brand, social, communications, and product marketing teams

Partner with regional marketing leaders to ensure content strategy meets diverse market needs

Work with SEO team to align content with search strategy and drive organic visibility

Required Experience & Skills : 10+ years of content strategy and marketing experience, with at least 5 years in leadership roles

Proven track record developing successful B2B and / or SaaS content strategies that drive measurable business results

Experience leading global content initiatives with regional adaptations

Excellent writing, editing, and storytelling abilities. Background in journalism is a plus.

Experience leveraging proprietary data and research to create compelling narratives

Strong stakeholder management and collaboration skills

Bachelor's degree in Marketing, Communications, Journalism, or related field

Preferred Qualifications : Experience in the accounting, financial services, or small business software space

Understanding of SEO and content marketing best practices

Experience with content management systems and marketing automation platforms

Knowledge of global content distribution channels and strategies

Experience developing content for different stages of the customer journey

Personal Attributes : Strategic thinker with ability to translate business objectives into effective content strategies

Creative problem-solver who can balance innovation with practical execution

Excellent communicator and collaborator who can work effectively across functions and regions

Results-oriented with strong project management skills

Adaptable leader comfortable operating in a fast-paced, evolving environment

What We Offer : Opportunity to shape the global content strategy for a leading SaaS company

Collaborative and innovative work environment

Competitive compensation and benefits package

Career development and growth opportunities

Flexible working arrangements

Being part of a company that makes a real difference for small businesses globally

$195,000 - $244,800 a year Xero is an equal opportunity employer committed to fostering an inclusive and diverse workplace. We welcome applications from candidates of all backgrounds who are passionate about creating meaningful content that drives business results.

Why Xero?

Diversity of people brings diversity of thought, and we like that. Our human-first culture of respect, fairness, and inclusion is what helps Xeros thrive and work and beyond. Offering very generous paid leave to use however you’d like (plus statutory holidays!), dedicated paid leave to care for your physical and mental wellbeing as well as an Employee Assistance Program to access mental health care for you and your family, employee resource groups, wellbeing programming and allowances, medical, dental, vision, and disability insurance, fertility and family forming financial support, 401k contribution matching, 26 weeks of paid parental leave for primary caregivers, an Employee Share Plan, beautiful offices with snacks and break areas, flexible working, career development and many other benefits that reflect our human value, you’ll do the best work of your life at Xero.

Research has shown that women and underrepresented groups are less likely to apply to jobs unless they meet every single competency or experience. If you are excited about this role, but your past experience doesn't align perfectly, we encourage you to apply anyway. You could be just the right person for this role and Xero. If you have any support or access requirements, we encourage you to advise us at time of application and throughout the interview process.

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