Talent.com
Segment Marketing Manager

Segment Marketing Manager

LiteraChicago, IL, US
job_description.job_card.variable_days_ago
serp_jobs.job_preview.job_type
  • serp_jobs.job_card.full_time
job_description.job_card.job_description

Segment Marketing Manager

Join Our Team at Litera : Where Legal Technology Meets Excellence

Litera, headquartered in Chicago, IL, is a fast-growing software company and one of the leading legal technology suppliers in the world. Serving more than 90% of the world's largest law firms, our software is used by hundreds of thousands of lawyers every day. As a company recognized as one of the best places to work, we believe professional development, rewards programs, open communication, and transparent leadership all contribute to a unique and open work environment. Our employees are driven, energetic, passionate, and have the ability to make a direct impact on the future of the company.

Overview

The Segment Marketing Manager will own marketing strategy and execution for a defined customer segment (e.g., BigLaw, mid-market, corporate legal, or government). This role shifts the focus from product-specific promotion to customer-centric engagement, ensuring our messaging, campaigns, and positioning deeply resonate with the unique needs of each segment. The Segment Marketing Manager will work closely with Product Marketing, Sales, and Demand Generation to drive segment penetration, pipeline growth, and customer loyalty.

Key Responsibilities

  • Develop and execute comprehensive marketing strategies for assigned customer segments.
  • Lead customer journey mapping to identify buying processes, decision criteria, and pain points.
  • Create segment-specific messaging, positioning, and thought leadership content.
  • Partner with Product Marketing to align product value propositions with industry relevance.
  • Support Sales with segment-tailored enablement tools (e.g., buyer guides, pitch decks, objection handling).
  • Drive integrated campaigns, ABM programs, and event strategies to build awareness and generate pipeline.
  • Build relationships with industry associations, partners, and thought leaders within the segment.
  • Track and report on key metrics including segment pipeline growth, market share, and customer engagement.

Qualifications

  • 5+ years of B2B marketing experience, preferably in SaaS, legal tech, or professional services industries.
  • Strong understanding of customer segmentation, industry trends, and buyer personas.
  • Proven success in developing go-to-market strategies tailored to specific industries or verticals.
  • Excellent storytelling, messaging, and content creation skills.
  • Ability to partner cross-functionally with Product, Sales, and Demand Gen teams.
  • Experience in campaign development, event marketing, and account-based marketing (ABM).
  • Data-driven mindset with the ability to measure and optimize marketing impact.

    • Why Join Litera?

  • The company culture : We emphasize helping each other grow, doing the right thing always, and being part of a journey to amplify impact, creating an exciting and fulfilling work environment.
  • Commitment to Employees : Our people commitment is based on what employees love most about being part of the team, focusing on tools that matter to the difference-makers in the legal world and amplifying their impact.
  • Global, Dynamic, and Diverse Team : Our is a global company with ambitious goals and unlimited opportunities, offering a dynamic and diverse work environment where employees can grow, listen, empathize, and problem-solve together.
  • Comprehensive Benefits Package : Experience peace of mind with our health insurance, retirement savings plans, generous paid time off, and a supportive work-life balance. We invest in your well-being and future, ensuring a rewarding career journey.
  • Career Growth and Development : We provide career paths and opportunities for professional development, allowing employees to progress through various technical and leadership roles.

    • Litera is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

    serp_jobs.job_alerts.create_a_job

    Segment Marketing Manager • Chicago, IL, US

    Job_description.internal_linking.related_jobs
    • serp_jobs.job_card.promoted
    Senior Partner Marketing Manager

    Senior Partner Marketing Manager

    VirtualVocationsNaperville, Illinois, United States
    serp_jobs.job_card.full_time
    A company is looking for a Senior Partner Marketing Manager.Key Responsibilities Develop and own the global go-to-market (GTM) plan with top partners to drive demand and revenue growth Engage wi...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Senior Manager, Lifecycle Marketing

    Senior Manager, Lifecycle Marketing

    VirtualVocationsNaperville, Illinois, United States
    serp_jobs.job_card.full_time
    A company is looking for a Senior Manager, Lifecycle Marketing.Key Responsibilities Directly manage end-to-end lifecycle execution in Braze, including campaigns, flows, testing, and reporting Bu...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Growth Marketing Manager

    Growth Marketing Manager

    VirtualVocationsLincolnwood, Illinois, United States
    serp_jobs.job_card.full_time
    A company is looking for a Growth Marketing Manager, Scout Acquisition.Key Responsibilities Drive signups across app, web, and Chrome extension, focusing on key audiences Run paid, organic, and ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Performance Marketing Manager

    Performance Marketing Manager

    VirtualVocationsChicago, Illinois, United States
    serp_jobs.job_card.full_time
    A company is looking for a Performance Marketing Manager to drive paid user acquisition and optimize app growth.Key Responsibilities Plan, launch, and optimize paid user acquisition campaigns acr...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Senior Marketing Manager

    Senior Marketing Manager

    VirtualVocationsLincolnwood, Illinois, United States
    serp_jobs.job_card.full_time
    A company is looking for a Senior Marketing Manager, B2B Paid Media.Key Responsibilities : Own paid media execution for the Corporate segment across LinkedIn, content syndication, and Demandbase ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Product Marketing Manager

    Product Marketing Manager

    VirtualVocationsNaperville, Illinois, United States
    serp_jobs.job_card.full_time
    A company is looking for a Product Marketing Manager - Compliance.Key Responsibilities Lead the development and execution of go-to-market strategies for compliance initiatives Own content creati...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    • serp_jobs.job_card.new
    B2B Marketing Operations Manager

    B2B Marketing Operations Manager

    VirtualVocationsNaperville, Illinois, United States
    serp_jobs.job_card.full_time
    A company is looking for a B2B Marketing Technology Operations Manager.Key Responsibilities Own multi-channel campaign execution and optimize operations across various platforms Lead marketing a...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours
    • serp_jobs.job_card.promoted
    Marketing Manager

    Marketing Manager

    VirtualVocationsGary, Indiana, United States
    serp_jobs.job_card.full_time
    A company is looking for a Marketing Manager to join their team.Key Responsibilities Develop and execute digital marketing campaigns to generate and nurture leads Create engaging content that hi...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Principal Product Marketing Manager

    Principal Product Marketing Manager

    VirtualVocationsLincolnwood, Illinois, United States
    serp_jobs.job_card.full_time
    A company is looking for a Principal Product Marketing Manager to drive the go-to-market strategy for a new SaaS product. Key Responsibilities Develop and execute comprehensive go-to-market strate...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Digital Marketing Manager

    Digital Marketing Manager

    VirtualVocationsChicago, Illinois, United States
    serp_jobs.job_card.full_time
    A company is looking for a Digital Marketing Manager to drive measurable growth through data-driven marketing strategies. Key Responsibilities Manage day-to-day execution of performance marketing ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Senior Performance Marketing Manager

    Senior Performance Marketing Manager

    VirtualVocationsChicago, Illinois, United States
    serp_jobs.job_card.full_time
    A company is looking for a Senior Manager, Performance Marketing, Content & Analytics.Key Responsibilities Execute paid media strategy across various channels to drive growth Manage media plans,...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Senior Product Marketing Manager

    Senior Product Marketing Manager

    VirtualVocationsNaperville, Illinois, United States
    serp_jobs.job_card.full_time
    A company is looking for a Senior Product Marketing Manager - Life Sciences.Key Responsibilities Develop and execute strategies for product launches, including market research, positioning, messa...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Associate Channel Marketing Manager

    Associate Channel Marketing Manager

    VirtualVocationsNaperville, Illinois, United States
    serp_jobs.job_card.full_time
    A company is looking for an Associate Channel Marketing Manager to support the development and execution of marketing programs that drive growth within their retail network.Key Responsibilities : ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_1_day
    • serp_jobs.job_card.promoted
    Lifecycle Marketing Manager

    Lifecycle Marketing Manager

    VirtualVocationsNaperville, Illinois, United States
    serp_jobs.job_card.full_time
    A company is looking for a Lifecycle Marketing Manager to drive customer marketing strategy across the Mailgun brand.Key Responsibilities Establish a deep understanding of the customer journey ac...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Marketing Manager - Segment Marketing

    Marketing Manager - Segment Marketing

    bioMerieux Inc.Chicago, IL, United States
    serp_jobs.job_card.full_time
    The ideal candidate for this role will be based in Chicago, but candidates residing in other biotech prominent markets will be considered. The Marketing Manager for Segment & Solution Marketing is r...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    • serp_jobs.job_card.new
    Regional Growth Marketing Specialist

    Regional Growth Marketing Specialist

    VirtualVocationsGary, Indiana, United States
    serp_jobs.job_card.full_time
    A company is looking for a Regional Growth Marketing Specialist to support regional marketing initiatives and collaborate with national teams. Key Responsibilities Support the development and exec...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours
    • serp_jobs.job_card.promoted
    Partner Marketing Manager

    Partner Marketing Manager

    VirtualVocationsLincolnwood, Illinois, United States
    serp_jobs.job_card.full_time
    A company is looking for a Partner Marketing Manager to scale its impact through strategic technology partnerships.Key Responsibilities Grow the impact of partner marketing activities to strength...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Email Marketing Manager

    Email Marketing Manager

    VirtualVocationsLincolnwood, Illinois, United States
    serp_jobs.job_card.full_time
    A company is looking for an Email Marketing Manager to design and execute their email marketing strategy across the customer lifecycle. Key Responsibilities : Develop and execute a comprehensive em...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Field Marketing Manager

    Field Marketing Manager

    VirtualVocationsNaperville, Illinois, United States
    serp_jobs.job_card.full_time
    A company is looking for a Field Marketing Manager to join their marketing team in the defense technology industry.Key Responsibilities Develop and implement field marketing strategies to support...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Integrated Marketing Manager

    Integrated Marketing Manager

    VirtualVocationsChicago, Illinois, United States
    serp_jobs.job_card.full_time
    A company is looking for an Integrated Marketing Manager to develop and drive marketing campaigns for its Institutions business unit. Key Responsibilities Develop and execute marketing efforts acr...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30