Talent.com
Regional Marketing Manager

Regional Marketing Manager

The Ruby Slipper CafeNew Orleans, LA, US
job_description.job_card.variable_hours_ago
serp_jobs.job_preview.job_type
  • serp_jobs.job_card.full_time
job_description.job_card.job_description

Regional Marketing Manager

Born from a small restaurant in the New Orleans Mid-City neighborhood, The Ruby Slipper Restaurant Group has grown to 26 restaurants throughout the Southeast. Our sister concepts, Ruby Slipper and Ruby Sunshine, are focused on bringing the spirit and soul of New Orleans to brunch.

The Regional Marketing Manager (RMM) plays a pivotal role in implementing Ruby Slipper's annual marketing strategies while creating meaningful and experiential connections within the community. With a primary focus on driving sales, traffic volume and brand awareness, this role combines elements of event planning, community engagement and managing sales outreach.

The RMM is an essential contributor to our mission, requiring exceptional project management, organization, critical thinking skills, collaboration and a commitment to actively engage in the civic and business life of the communities we serve.

Key Duties & Responsibilities

  • Serve as the regional representative and point of contact for corporate marketing strategies, initiatives and communications, working closely with restaurant operating partners to achieve revenue targets and sales forecasts.
  • Actively participate in the development and implementation of sales-building plans specifically aimed at local marketing tactics and activities.
  • Cultivate and nurture relationships with community groups, associations, businesses, professional organizations and non-profits to drive restaurant engagement and patronage.
  • Mentor and steward hourly community ambassadors, ensuring grass roots sales activities are efficient and productive through organized measurement and results tracking.

Sales Initiatives

  • Collaboratively build restaurant specific plans for all markets in the Southern Division and lead their roll-out and successful execution.
  • Lead local restaurant marketing programs, assisting local ambassadors in distributing offers, capturing leads, generating catering and group sales business and building local business partnerships (offices, hotels, schools, organizations, etc.)
  • Deliver clear, concise and regular communication to restaurant-level teams regarding marketing and sales-driven activities.
  • Provide insight and analysis on effectiveness of marketing and sales-driven programs and activities, aligning with other divisions to scale best practices across the enterprise.
  • Own tracking of leads, ambassador activities and sales-driven programs ensuring accountability and ROI at a restaurant level.

    • Brand & Event Activations

  • Strategically identify, plan and execute off-site events that align with the Ruby Slipper brand and provide an opportunity to engage with existing and potential customers in the field.
  • Research and plan events that take place on-site during off-peak restaurant hours that align with the Ruby Slipper brand, includes events that generate revenue as well as those that support the community and local philanthropic efforts.
  • Create Banquet Event Orders (BEOs) and P&Ls for all events to ensure seamless organization between marketing, operations, culinary, IT and accounting. Will vary depending on event type but can include cost tracking, menus, payments and donations.
  • Travel to and manage off-site events, assisting operators and local ambassadors in representing the Ruby Slipper brand and creating lead generation, data-collection and bounce-back opportunities for local restaurants.
  • Provide comprehensive post-event reports on all major activations, including ROI, key insights and strategies to increase future event effectiveness.
  • Continually update marketing and restaurant-level event and activation calendars to keep operations informed on significant local events both actively participated or in-market that affect traffic levels.
  • Responsible for ensuring restaurant signage, Point-of-Purchase material and promotional collateral is updated, approved and follows brand standards.
  • Integrate brand and event activations with social & digital teams for proper amplification, content capture and media coverage.
  • Ensure the brands' appearance and integrity are well represented, communicated, and maintained.

    • Community Engagement

  • Serve as the community liaison for the region, identifying philanthropic and charitable partnerships with non-profits, cultural institutions and community groups.
  • Manage service donation requests; receiving, assessing and responding in a timely manner to opportunities that represent the brand and create greater community ties with causes that matter locally.
  • Build authentic connections with local organizations, schools, athletic teams and other businesses to ensure we're playing a role within the communities where we operate.

    • Qualifications

  • Minimum of 3-5 years in hospitality, restaurant or field marketing roles with sales or a business development focus; multi-unit experience strongly preferred.
  • Previous experience in planning and executing hospitality and lifestyle events, ideally both revenue-generating and community engagement.
  • An understanding of outbound sales tactics, experience with prospecting and lead-generation and the ability to transfer this knowledge to others.
  • Familiarity with local community dynamics, building networks with a passion and for a purpose.
  • Must possess a valid driver's license and maintain a clean driving record. Personal vehicles may be required and a vehicle insurance waiver will need to be signed.
  • Must be 21 years or older.

    • The Ideal Candidate

  • Is a hospitality-first marketer who understands that great restaurant experiences begin before a guest walks through the door.
  • Skilled at enthusiastically forging authentic relationships with our neighbors and building a community with our local customers.
  • Possesses leadership ability to inspire others to exceed targets and goals.
  • Balances creativity with a business mindset.
  • Comfortable pounding the pavement, knocking on doors and picking up the phone.
  • Is self-motivated, pro-active and driven towards professional success.
  • Collaboratively works with others as part of a team, representing the brand and themselves with integrity in diverse settings.
  • Brings a results-driven mindset, utilizing metrics to measure success through sales growth, traffic volume and community impact.
    • serp_jobs.job_alerts.create_a_job

    Regional Marketing Manager • New Orleans, LA, US

    Job_description.internal_linking.related_jobs
    • serp_jobs.job_card.promoted
    Regional Marketing Consultant Laplace / Metarie

    Regional Marketing Consultant Laplace / Metarie

    Carpenter Media GroupMetairie, LA, US
    serp_jobs.job_card.full_time
    Regional Marketing Consultant - Laplace / New Orleans.Are you passionate about driving sales and helping businesses thrive? Carpenter Media Group and Local Digital Agency is seeking Regional Marketin...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.new
    Director of Marketing

    Director of Marketing

    MediabistroEden, LA, United States
    serp_jobs.job_card.full_time +1
    The Director of Marketing will serve as the operational leader of Standlee's marketing team, responsible for driving execution across consumer and trade marketing, creative, and customer service.Th...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours
    • serp_jobs.job_card.promoted
    Regional Sales Manager

    Regional Sales Manager

    ConflueraNew Orleans, LA, US
    serp_jobs.job_card.full_time
    Job Description : Regional Sales Manager.Identify, develop and execute account strategy to close new business opportunities and expanding revenue with customers across the assigned region; independe...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Director of Marketing and Communications

    Director of Marketing and Communications

    SON OF A SAINTNew Orleans, LA, US
    serp_jobs.job_card.full_time
    The Director of Marketing & Communications is responsible for developing and executing a marketing and communications strategy that elevates the visibility, reputation, and impact of the nonpro...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.new
    Marketing Director

    Marketing Director

    MediabistroNew Orleans, LA, United States
    serp_jobs.job_card.full_time
    Our client is seeking a dynamic and experienced Marketing Director to join their prestigious team and lead their marketing efforts to new heights! Bring your strategic marketing ideas to the table ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours
    • serp_jobs.job_card.promoted
    Commercial Business Development Representative

    Commercial Business Development Representative

    ServproKenner, LA, US
    serp_jobs.job_card.full_time
    Commercial Business Development Representative.As a Commercial Business Development Representative, you will be making a difference every day by increasing brand awareness and sharing the SERVPRO s...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    On-Premise Market Manager - New Orleans, LA

    On-Premise Market Manager - New Orleans, LA

    Greenhouse AgencyNew Orleans, LA, US
    serp_jobs.job_card.full_time
    Grow With Us : Join Green House as an On-Premise Market Manager.At Green House, we're more than just a creative marketing powerhousewe're a thriving ecosystem where innovation meets strategy and pas...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Business Development Manager

    Business Development Manager

    KSolv GroupHarvey, LA, US
    serp_jobs.job_card.full_time
    Sales / Business Development Position.Sales / Business Development personnel with a thorough understanding and knowledge of the industry, the market and general industry practices.Responsibilities & Du...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Business Development Manager - New Orleans, LA

    Business Development Manager - New Orleans, LA

    C.A. CarlinNew Orleans, LA, US
    serp_jobs.job_card.full_time
    Business Development Manager - New Orleans, La.Carlin, we take brands to new heights.We are one of the leading privately held sales agencies in the industry. Thanks to nimble growth and associations...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Android Regional Sales Manager

    Android Regional Sales Manager

    2020 CompaniesWestwego, LA, US
    serp_jobs.job_card.full_time
    Imagine this : You're not merely managing a sales team; you're creating a movement.At 2020 Companies, we seek a Regional Sales Manager eager to take the initiative and revolutionize the retail lands...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Business Development Manager

    Business Development Manager

    IICRCMetairie, LA, US
    serp_jobs.job_card.full_time
    ServiceMaster Elite Cleaning Services has been "Creating Clean, Safe and Healthy Environments Where People Work and Live" In The New Orleans And Baton Rouges Areas For Over 27 Years.We Are Now Posi...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Inside sales Consultant

    Inside sales Consultant

    Louisiana DivisionMandeville, LA, US
    serp_jobs.job_card.full_time
    Join Our Growing Mandeville Office- Your Path to Success Starts Here!.EARNING POTENTIAL, YOU CAN BUILD A LIFE AROUND!.We train professionals, mentor leaders, and promote work ethic.Are you ready to...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    Marketing / Sales Executive

    Marketing / Sales Executive

    Fresh Brew Cafe LLCMandeville, LA, US
    serp_jobs.job_card.full_time
    serp_jobs.filters_job_card.quick_apply
    Fresh Brew Cafe LLC is looking for a highly motivated and passionate sales representative to join our team.This is a commission based job that can be done completely remotely.This person will activ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Business Development Manager

    Business Development Manager

    ServiceMasterMetairie, LA, US
    serp_jobs.job_card.full_time
    ServiceMaster Elite Cleaning Services has been "Creating Clean, Safe and Healthy Environments Where People Work and Live" In The New Orleans And Baton Rouges Areas For Over 27 Years.We Are Now Posi...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Intel Promoter

    Intel Promoter

    2020 CompaniesNew Orleans, LA, US
    serp_jobs.job_card.part_time
    Job Opportunity : Part-Time Intel Promoter.Companies is now hiring part-time Intel Promoters!.Schedule : Friday, Saturday, and Sunday required, 24-hours per weekend. Holiday Schedule : Additional shift...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Regional Sales Manager

    Regional Sales Manager

    Fresenius Medical CareNew Orleans, LA, US
    serp_jobs.job_card.full_time
    This position is located in New Orleans, Louisiana.Serves as a regional sales representative and provides superior service, clinical support, and sales performance to dialysis customers within a pa...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    B2B Sales Representative

    B2B Sales Representative

    Slice Merchant ServicesNew Orleans, LA, US
    serp_jobs.job_card.full_time
    Excellent opportunity to join a leading, national credit card processing company that has over a decade of industry experience. Slice has put together a comprehensive package of products and service...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_1_day
    • serp_jobs.job_card.promoted
    • serp_jobs.job_card.new
    Business Development Executive

    Business Development Executive

    Encore Fire ProtectionMetairie, LA, US
    serp_jobs.job_card.full_time
    Business Development Executive.At Encore Fire Protection, we are proud to be the east coast's largest full-service fire protection company, serving over 90,000 customers from Maine to Louisiana.Wit...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours