Talent.com
serp_jobs.error_messages.no_longer_accepting
Marketing Director

Marketing Director

MediabistroSan Diego, CA, United States
job_description.job_card.30_days_ago
serp_jobs.job_preview.job_type
  • serp_jobs.job_card.full_time
job_description.job_card.job_description

Responsibilities

  • Create and implement annual and quarterly marketing strategies, budgets, and campaign calendars for all venues and business units, including Private Event lead generation.
  • Define and steward brand vision, positioning, and direction in collaboration with executive leadership and agency partners.
  • Translate high-level goals into actionable campaigns, timelines, and KPIs.
  • Conduct market research and competitor analysis to inform strategy and stay ahead of industry trends.

Branding

  • Ensure brand integrity and consistency across all platforms, campaigns, and collateral.
  • Provide direction for new venue openings, rebrands, and loyalty programs.

    • Advertising & Media

  • Oversee digital advertising strategy and execution (Google Ads, Meta, TikTok, programmatic, etc.), providing budgets and direction to agency partners.
  • Negotiate and manage contracts for print, digital, and partnership advertising opportunities.
  • Review campaign performance and deliver insights / recommendations to senior leadership.

    • Analytics & Reporting

  • Define KPIs and oversee department-wide analytics.
  • Deliver monthly performance dashboards to senior leadership, covering revenue impact, campaign ROI, guest acquisition / retention, and digital engagement.
  • Direct Coordinators in gathering raw analytics; synthesize data into insights and recommendations.

    • Content & Creative Design

  • Establish content strategy and creative standards across platforms.
  • Approve and provide feedback on photography and video produced by Coordinators or external vendors.
  • Work with graphic design vendors and Coordinators to ensure all design collateral meets brand standards and business needs.
  • Ensure all venue menus are current and updated across all platforms.

    • Copywriting

  • Approve and refine marketing copy drafted by Coordinators, freelancers, or agency partners.
  • Maintain brand tone and integrity across concepts and campaigns.

    • Social Media & Websites

  • Oversee overall social strategy, influencer initiatives, and platform growth plans.
  • Approve content calendars, captions, and creative assets prepared by Coordinators.
  • Direct website strategy, SEO priorities, and ADA compliance.
  • Ensure review platforms and online listings are properly maintained by Coordinators.

    • Email & CRM

  • Set strategy for CRM growth, segmentation, and campaign objectives.
  • Oversee execution of email campaigns.
  • Review performance reports and optimize future campaigns.

    • Promotions & Special Events

  • Lead ideation of promotions, venue specials / events, and campaigns that drive revenue and awareness.
  • Assign execution and tracking responsibilities to Coordinators and venue teams.

    • Evaluate success metrics and recommend adjustments.

    Public Relations

  • Manage relationships with external PR agencies; oversee strategy and approvals.
  • Provide a high-level direction for PR initiatives and report PR placements and successes to senior leadership.

    • Reservation & Delivery Platforms

  • Direct strategy for maximizing reservation / delivery platform features and upsell opportunities.
  • Oversee bi-weekly audits and updates conducted by Coordinators.
  • Lead, mentor, and manage Marketing Coordinators and contractors.
  • Prioritize departmental projects, assign tasks, and ensure deadlines are met.
  • Establish processes, creative briefs, and review / approval systems for the team.
  • Approve departmental budgets, monitor spending, and maintain efficiency.
  • Act as primary liaison with internal stakeholders and external partners.

    • Qualifications

  • Education : Bachelor’s degree in marketing, communications, or related field preferred.
  • Experience : Must have 5+ years progressive marketing experience, including 3+ years in hospitality / full-service restaurant marketing.
  • Proven leadership and team management required.
  • Skills : Strong ability to interpret analytics and pivot strategy accordingly.
  • Working knowledge of Adobe Illustrator / InDesign preferred.
  • Exceptional organizational and project management skills.
  • Strong communication and leadership skills, with a proactive and adaptable approach.

    • Physical Requirements

  • Must be able to travel frequently between venues within San Diego County; occasional evening and weekend availability required to support restaurant operations. Work is performed in both office settings and onsite in active hospitality environments.
  • Must be able to sit, stand or walk for up to 8 hours at a time.
  • Must be able to lift at least 40 pounds safely and properly.
  • Must be able to bend, stoop and climb.
  • Must be able to push and pull.

    • Seniority level

  • Director

    • Employment type

  • Full-time

    • Job function

  • Marketing and Sales
  • Industries

    • We are not able to provide job alerts or referrals requests in this description.

    #J-18808-Ljbffr

    serp_jobs.job_alerts.create_a_job

    Marketing Director • San Diego, CA, United States