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Performance Marketing Specialist (Search Ads) Job at GrowthAssistant in Baltimor

Performance Marketing Specialist (Search Ads) Job at GrowthAssistant in Baltimor

MediabistroBaltimore, MD, United States
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GrowthAssistant is looking for a Performance Marketing Specialist to join our team and support one of our US-based clients in the software industry. In this role, you’ll help execute SEM campaign setup, monitor, and provide the needed reports to the stakeholders. This is a great opportunity for someone experienced in paid search / search engine marketing and who enjoys digging into data and research to support growth in marketing goals.

The GA Benefits :

  • 100% Work From Home
  • Attendance, Performance, and Referral Bonuses
  • Paid Holidays (US) and Paid Time-offs
  • Health Insurance
  • Continuous Learning and Development
  • Bi-weekly salary payout
  • Work-Life Balance

Core Tasks :

  • Support SEM campaign setup : keywords, ad copy, and landing pages
  • Conduct keyword and competitor research using Ahrefs, SEMrush, and Keyword Planner, etc.
  • Work with regional teams to localize or refine keywords and ad copy
  • Review search terms daily and apply negative keywords
  • Monitor daily spend pacing and report variances
  • Assist with landing page updates and A / B tests
  • Pull and analyze SEM performance data for weekly and monthly reporting

    • Must-haves :

  • 3 - 4+ years of SEM experience
  • 2+ years of experience with Google Ads, Ahrefs, SEMRush or a similar tools
  • Proficiency in the English language, both written and verbal
  • Proficient in Excel or Google Sheets / Doc (V-lookups, pivot tables, etc.)
  • Strong editing skills - client to provide supportive tools (Grammarly, ChatGPT, etc.)
  • Self-motivated and proactive with a desire to learn
  • Hands-on experience with Google Search Ads
  • Comfortable with spreadsheet-based analysis and formulas
  • Ability to work PST for 4 (of 8) hours per day
  • Recent graveyard shift experience and amenable to work following the U.S. business hours

    • Nice-to-haves :

  • Basic familiarity with Salesforce reporting
  • Ability to edit or adapt creative assets using Figma (other design tool)
  • Experience with new market SEM launches
  • Experience with landline large budget SEM campaigns

    • Growth Into :

  • Write a compelling draft SEM ad copy and audit existing ads for performance improvements
  • Optimize Google campaigns based on data trends from ROAS, CTR, CPM, etc., as well as client-provided parameters / guardrails
  • Provide basic insights and trends on core reports - client to provide training

    • SALARY RANGE : Up to PHP100K / mo (USD9-10.50 / hr)

    APPLICATION PROCESS : Initial Interview - Eskills Assessment - GA Final Interview - Client Interview

  • FOR PH candidates only

    • #J-18808-Ljbffr

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    Performance Marketing Specialist • Baltimore, MD, United States

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