Senior ABM ManagerVirtualVocations • Springfield, Massachusetts, United States
Senior ABM Manager
VirtualVocations • Springfield, Massachusetts, United States
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A company is looking for a Senior Manager, ABM.
Key Responsibilities
Develop and execute ABM strategy for targeted accounts, collaborating with Sales and Demand Generation leadership
Design and implement integrated, multi-channel campaigns tailored to buyer roles and verticals
Analyze data to monitor program success, optimize activities, and report insights to senior leadership
Required Qualifications
Bachelor's degree or equivalent relevant experience
7+ years in B2B marketing, with at least 3 years in ABM-specific roles
Experience driving pipeline growth and deal velocity through ABM initiatives
Familiarity with ABM and sales orchestration platforms
Experience in enterprise, SaaS, or MarTech marketing preferred
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Senior Manager • Springfield, Massachusetts, United States
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