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Chiropractic Product Marketing Director

Chiropractic Product Marketing Director

VirtualVocationsLansing, Michigan, United States
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A company is looking for a Sr. Director of Product Marketing - Chiropractic.

Key Responsibilities

Refine market segmentation, buyer personas, and positioning based on data and insights

Lead end-to-end go-to-market strategies for new products and features

Collaborate with marketing and sales teams to design integrated campaigns and monitor portfolio performance

Required Qualifications

8-12+ years in B2B product marketing, with 5+ years in a leadership role

Proven success in SaaS healthcare tech experience preferred

Expertise in messaging, positioning, and competitive differentiation

Strong commercial acumen with experience in P&L-level portfolio analysis

Data-driven decision maker with a command of key metrics

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Director Product Marketing • Lansing, Michigan, United States

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