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Lead Demand Generation Manager - B2B SaaS : 25-04168

Lead Demand Generation Manager - B2B SaaS : 25-04168

Akraya IncLos Angeles, California, United States
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Primary Skills : B2B-Marketing(Advanced), Analytical-Skills(Expert), Growth-Hacking(Advanced), ABM-Strategies(Advanced), Demand Generation(Expert)

Duration : 6 months (Potential to extend)

Location : Los Angeles, CA (Hybrid)

Pay Range : $90-$94 Per Hour

#LP

JOB SUMMARY :

We are seeking a Lead Demand Generation Manager to spearhead our B2B SaaS marketing efforts, focusing primarily on optimizing the lead funnel through a blend of strategic growth hacking and insightful analytics. The role involves defining the buyer journey for MidMarket customers, innovating multi-channel demand generation campaigns, and deploying targeted account-based marketing (ABM) strategies to foster engagement and increase revenue. This position requires a dynamic leader capable of collaborating with cross-functional teams to align marketing initiatives with business goals.

JOB REQUIREMENTS :

  • Lead and optimize B2B SaaS lead funnels through data-driven growth hacking strategies.
  • Develop and execute ABM strategies targeting key accounts to drive engagement and revenue.
  • Define and enhance the buyer journey for MidMarket customers, focusing on optimal touchpoints.
  • Design customer-backed demand generation campaigns informed by MidMarket customer insights and personas.
  • Foster strong cross-functional partnerships to optimize utilization of DemandGen technology.

Must have Skills

  • Proven B2B marketing expertise in SaaS / Technology sectors.
  • Strong analytical and strategic skills with a data-driven approach to decision making.
  • Excellent communication and cross-functional leadership abilities.

    • Industry Experience Required :

    Minimum of 7-10 years of experience in product and / or sales marketing within SaaS / Technology domains.

    This role demands a highly motivated, tech-forward professional eager to leverage their marketing craft expertise and strategic insight to significantly impact our company s growth trajectory.

    ABOUT AKRAYA

    Akraya is an award-winning IT staffing firm consistently recognized for our commitment to excellence and a thriving work environment. Most recently, we were recognized Inc's Best Workplaces 2024 and Silicon Valley's Best Places to Work by the San Francisco Business Journal (2024) and Glassdoor's Best Places to Work (2023 & 2022)!

    Industry Leaders in IT Staffing

    As staffing solutions providers for Fortune 100 companies, Akraya's industry recognitions solidify our leadership position in the IT staffing space. We don't just connect you with great jobs, we connect you with a workplace that inspires!

    Join Akraya Today!

    Let us lead you to your dream career and experience the Akraya difference. Browse our open positions and join our team!

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    Demand Generation Manager • Los Angeles, California, United States

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