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Senior Marketing Manager (Fort Lauderdale)
Senior Marketing Manager (Fort Lauderdale)Bluebird Kids Health • Fort Lauderdale, FL, United States
Senior Marketing Manager (Fort Lauderdale)

Senior Marketing Manager (Fort Lauderdale)

Bluebird Kids Health • Fort Lauderdale, FL, United States
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Candidates must reside in : NY, Boston, Jacksonville FL, Palm Beach FL, Broward County, FL

What you will be doing :

As a Marketing Manager at Bluebird Kids Health, you'll play a crucial role in helping us drive patient growth in the communities we serve. You'll work directly with our marketing leadership on a wide range of initiatives spanning digital marketing, community outreach, content creation, and brand building. In our fast-paced startup environment, you'll have the opportunity to learn rapidly and contribute meaningfully to our mission of transforming pediatric care.

Key activities youll perform :

  • Develop marketing briefs across our marketing campaigns, including digital channels and promotional programs.
  • Track and report on marketing metrics and campaign performance, including ad performance, survey results.
  • Develop and build new multi-channel campaigns, serving as a guiding hand for individual projects.
  • Serve as a sounding board for community outreach events and local marketing initiatives, and occasionally staff larger events.
  • Contribute to overall website updates, and digital advertising efforts.
  • Manage consultants and vendor relationships.
  • Support brand consistency across all touchpoints.
  • Assist with market research to understand patient needs and preferences.

What success looks like :

  • Help drive patient acquisition through effective marketing initiatives.
  • Serve as a go-to source for marketing metrics and campaign performance.
  • Maintain consistent brand voice and messaging across all channels.
  • Support the team in executing marketing plans efficiently and on schedule.
  • Demonstrate growth in marketing skills and expertise over time.
  • Show adaptability and resourcefulness in a fast-growing startup environment.
  • Stay organized and keep our systems tidy to allow us to move quickly.

    • What you will bring :

  • A minimum of 5 years of marketing experience, preferably with some experience in healthcare or a startup environment.
  • Exceptional digital fluency with experience in social media management, digital analytics, and offline promotional programs.
  • Strong written and verbal communication skills.
  • High energy, adaptability, and a willingness to take on diverse responsibilities.
  • Self-starter mentality with the ability to prioritize and manage multiple projects.
  • Creative problem-solving approach and attention to detail.
  • Experience with marketing tools such as social media management tools, and analytics platforms.
  • Ability to collaborate effectively with cross-functional teams.
  • Interest in healthcare, particularly pediatric care (healthcare experience a plus.)
  • Experience with graphic design tools like Figma, Canva or basic Adobe Creative Suite skills a plus.
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    Marketing Manager • Fort Lauderdale, FL, United States