Join to apply for the Email Developer (Hybrid) role at Belk
The Email Developer is responsible for coding and developing email marketing campaigns for daily sends, targeted, triggered, and automated programs. This role involves integrating dynamic content using HTML, Ampscript, and general content functionality within Salesforce Marketing Cloud.
Essential Functions :
- Code, develop, and set up complex email campaigns with dynamic content using Ampscript and features within platforms such as Salesforce Marketing Cloud and MovableInk.
- Execute email campaigns with emphasis on customer segmentation, QA, testing, and technical proficiency.
- Utilize Ampscript, HTML, CSS, and other technical skills to implement dynamic content within emails.
- Create email content based on audience attributes and campaign needs, with proficiency in list selection criteria.
- Ensure overall email rendering quality and perform quality control after dynamic content implementation.
- Develop dynamic content plans aligned with marketing strategies, adhering to development timelines.
- Maintain a solution-oriented approach, positively impacting team environment and collaboration.
Education & Experience :
Bachelor's degree preferred.At least 3 years of experience in email marketing or development.Minimum 1 year of experience with email testing techniques, including A / B or multivariate testing.Minimum 1 year of experience with email service providers like Salesforce Marketing Cloud.Knowledge & Skills :
Strong Ampscript knowledge and experience.Experience with reporting, especially on dynamic / multi-variant tests.Seniority level : Mid-Senior level
Employment type : Full-time
Job function : Engineering and Information Technology
Industry : Retail
This job is active and accepting applications.
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