Membership Manager

Clos Solène is a small, family-owned winery on the west side of Paso Robles, located in the heart of the Willow Creek AVA. The winery is building a new production facility (caves) and hospitality center, estimated to be completed in Summer of 2026. The winery crafts small production, primarily Red and White, Rhone varietal based blends that are sold primarily Direct-to-Consumer through its membership programs. We are looking for a full-time Membership Manager to join our team, someone who is self-motivated, energetic and possesses strong management and communication skills. A successful candidate will have a natural passion for Paso Robles wine and customer service, as well as a cheerful and cooperative demeanor, and eager to provide excellent hospitality and customer service / engagement. You will be one of 3 key managers in the business, working closely with various team members throughout the winery to provide memorable member interactions on all levels – digitally and in real life.

Overview

The Membership Manager (MM) reports directly to the CEO and oversees all membership programs at Clos Solene (CS). The primary goal of the MM is to increase winery direct membership purchases by providing personalized service to members and other direct sales customers in a professional manner at a concierge level. This will be achieved simultaneously with excellent management skills with a high level of CRM expertise, a dynamic outreach program and efficient daily management of multiple membership programs. Additional responsibilities include working with Owner and CEO on Marketing related activities tied to Membership programs. The MM works alongside Membership Services Coordinator (MSC) to coordinate all Membership and Marketing related communications to members and all customers. The following duties will be required on a daily, weekly and monthly basis :

Responsibilities

Department Management

• Responsible for financial results of the Membership sales channel – automated memberships sales, mailing list sales, as well as all internet and phone sales.
• Develop strategic plans for advancing overall CS membership levels including overall structure and design of the automated shipping, promotional programs and mailing list programs.
• Responsible for the coordination of all facets of membership shipment program ensuring proper planning, execution and follow-up of each release – Fall / Spring + Large Format &Mon Millesime release (January).
• Responsible for consistently improving the overall remote customer experience via mail, email, phone & text.
• Coordinate / update all pricing, shipping and customer information related to membership.
• Work with Hospitality Manager (HM) to organize all outreach programs for membership events at winery (2-3 annually), as well as all offsite events.
• Meet weekly with CEO and Management team reviewing overall department metrics and performance and discussing ongoing 6-12-month planning of Membership programs.
• With Accounting Manager (AM), manage membership program inventory levels, library stocks and allocations in order to maximize efficiencies, profitability and turnover.

Membership Management

party shipping details, inventory movement and returns.

Customer Service Engagement / Management

Develop and track membership questionnaires (bi-annually).

With HM and MSC, ensure a positive reception and follow-up of all club members visiting CS.

Metric / Analytics Reporting Management

Marketing (In Collaboration with Owner & CEO)

Professional Requirements :

Viable candidates for this role must possess a broad spectrum of general Winery DTC related management, communication, sales, marketing, and operational skills, with a track record of success in delivering measurable membership results. While not exhaustive, the following should be included in a viable candidate's background :

Key "MUST HAVE" Personality Traits and Qualities :

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