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CD&A - Associate Director, Marketing Investment Optimization

CD&A - Associate Director, Marketing Investment Optimization

MediabistroThousand Oaks, CA, United States
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Overview CD&A - Associate Director, Marketing Investment Optimization

Read all the information about this opportunity carefully, then use the application button below to send your CV and application.

Join Amgen’s Mission of Serving Patients. At Amgen, if you feel like you’re part of something bigger, it’s because you are. Our shared mission—to serve patients living with serious illnesses—drives all that we do. Since 1980, we’ve helped pioneer biotech in our fight against the world’s toughest diseases. With our focus on four therapeutic areas – Oncology, Inflammation, General Medicine, and Rare Disease – we reach millions of patients each year. As a member of the Amgen team, you’ll help make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller lives. Our award-winning culture is collaborative, innovative, and science based. If you have a passion for challenges and the opportunities that lay within them, you’ll thrive as part of the Amgen team. Join us and transform the lives of patients while transforming your career.

CD&A - Associate Director, Marketing Investment Optimization

What You Will Do Let’s do this. Let’s change the world.

What you will do

Amgen’s Decision Sciences team of Commercial Data and Analytics (CD&A) department is looking for an Analytics lead who possesses excellent communication skills, has the ability to engage with and influence senior stakeholders, and is able to translate analytical outputs into meaningful recommendations for these business partners.

Associate Director, Marketing Investment Optimization

will focus not only on understanding customer needs, market trends, and competitive landscape but also on making data-driven investment decisions, collaborating with the cross-functional teams (Sales, Marketing, Value & Access, Media, Forecasting, Finance etc.), to optimize marketing spend and drive maximum return on investment (ROI).

In this vital role you will collaborate with business partners, service owners and IS peers to develop predictive and prescriptive models and insights across the US Commercial Organization. This position will innovate and build business impact through the use of advanced analytical techniques to help Amgen with its mission to serve patients by helping them get the therapies they need.

Flexible commuter role to Thousand Oaks, CA or Deerfield, IL office. You will work on-site a minimum of 2-3 days a week.

Partner with cross functional teams on projects and / or programs to systematically derive insights that ultimately drive substantial business value for Amgen and our patients.

Oversee building of high-performance algorithms, prototypes, predictive models and proof of concepts using Python or R.

Identify business needs, propose and execute on analytical approaches.

Be able to effectively communicate analysis ideas, progress and results to leadership and business partners.

Accountable for measurement of spend efficiency and for recommendations on optimization of future spend across brands, tactics, channels, and audience types.

Collaborate with Marketing, Media, Finance and other CD&A teams to help create marketing budgets and monitor spending to ensure cost-effectiveness and maximize ROI.

Work closely with marketing and finance teams to analyze the financial impact of marketing initiatives.

What We Expect Of You

We are all different, yet we all use our unique contributions to serve patients. The professional we seek is a collaborator with these qualifications.

Qualifications

Basic Qualifications :

Doctorate degree and 3 years of data science and / or analytics experience

OR Master’s degree and 5 years of data science and / or analytics experience

OR Bachelor’s degree and 7 years of data science and / or analytics experience

OR Associate’s degree and 12 years of data science and / or analytics experience

OR High school diploma / GED and 14 years of data science and / or analytics experience

Preferred Qualifications :

Excellent organization / planning skills and talent for simultaneously managing multiple large and complex projects

Ability to collaborate and influence collaborators, business partners and IS resources to drive analytic projects end-to-end

A proven track record of interpreting and communicating analytical insights to non-technical & technical partners and stakeholders using clear and concise language

Technical proficiency with strong logical, problem solving, and decision-making skills

Passion for learning and staying on top of current developments in advanced analytics

Marketing Mix and / or Multi Touch Attribution experience

Expertise in using analytic tools such as Excel, R, SQL, Python, Tableau

Experience with the application of statistical estimation techniques and / or optimization techniques

Expertise in pharmaceutical data sets, such as prescriber-plan data, patient-level data, transactional claims, EMR / EHR data, SPP Hub data, media data, etc

Experience working with large datasets, experience working with distributed computing tools (Databricks, PySpark)

What You Can Expect Of Us As we work to develop treatments that take care of others, we also work to care for your professional and personal growth and well-being. From our competitive benefits to our collaborative culture, we’ll support your journey every step of the way.

The expected annual salary range for this role in the U.S. (excluding Puerto Rico) is posted. Actual salary will vary based on several factors including but not limited to, relevant skills, experience, and qualifications.

In addition to the base salary, Amgen offers a Total Rewards Plan, based on eligibility, comprising of health and welfare plans for staff and eligible dependents, financial plans with opportunities to save towards retirement or other goals, work / life balance, and career development opportunities that may include :

A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts

A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan

Stock-based long-term incentives

Award-winning time-off plans

Flexible work models, including remote and hybrid work arrangements, where possible

Apply now and make a lasting impact with the Amgen team.

In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.

Application deadline : Amgen does not have an application deadline for this position; we will continue accepting applications until we receive a sufficient number or select a candidate for the position.

As an organization dedicated to improving the quality of life for people around the world, Amgen fosters an inclusive environment of diverse, ethical, committed and highly accomplished people who respect each other and live the Amgen values to continue advancing science to serve patients. Together, we compete in the fight against serious disease.

Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other basis protected by applicable law.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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