Director of Marketing and Sales - Development

Job Description

This position is responsible for leading the strategy, planning, and implementation for sales and marketing activities for LCS Development projects. This position partners with teams across the organization to create and drive consistent sales and marketing practices, materials, training, and measurements of success.

• Experience is Everything;

At LCS, experience is everything. We provide you the opportunity to use your talents in a progressive, growing organization that makes a positive difference in the lives of the seniors we serve. If you are seeking an organization that gives back, you'll love working here. Our principles and hospitality promises define our company culture. LCS employees can be found participating in volunteer activities, getting involved in our committees or collaborating with team members in our innovative work space. You'll find several opportunities to grow as a professional, serve the community, and enhance the lives of the seniors.

The Role :

Provide strategic marketing and sales oversight for multiple Life Plan greenfield communities

Accountable for ensuring the assigned communities achieve sales targets

Engages and partners with current regional staff in select expansion projects

Manages, hires and trains community based sales team members.

Ensure a successful hand-off to the regional sales and marketing team or owner / operator occurs after a mutually agreed upon time.

Partner with development clients on sales and marketing planning and performance management.

Partner with LCS marketing or third-party client on agency selection and marketing program management for assigned communities.

Partner with LCS marketing, new business development team and LCS Development where requested to create aligned client proposals, presentations, and campaigns.

Participate in internal new business meetings and select client presentations with LCS Development and or LCS new business development.

Partner with LCS Development, LCS National Marketing, and the Chief Sales Officer to develop consistency in LCS Development marketing collateral and marketing programs.

Participate with LCS Development, LCS new business development, and LCS Real Estate in discussions related to master planning market viability ratings, market assessments, value analysis, focus groups, and if applicable, site selection.

Work with LCS Development, senior living operations management, and community financial planning and analysis teams to develop a marketing budget, set strategic pricing, and create sales and occupancy schedules for new Greenfield projects.

Collaborate with LCS Development to streamline resident selections and move in processes.

Collaborate with Regional Marketing and Sales Development Director regarding any updates to the Marketing Playbook.

Develop and educate current Regional Sales and Marketing teams as needed in expansion sales processes.

Collaborate with senior sales and marketing leaders as well as corporate resources to establish KPI's geared towards development as well as suggest needs for updates to Salesforce to meet the needs of development communities.

Provide leadership and training to regional sales and marketing teams the following priorities and responsibilities : generating priority sales, converting sales through appropriate planning for collateral, event planning, training of onsite sales resources, sales office design and set up, referral and resident retention programs, sales systems and reporting requirements to support SalesFIRST culture and results.

Provides input to appropriate corporate department on the development of a consistent budget processes, expense management, proforma and fill up schedules.

Ensures that LCS sales best practices are implemented at assigned communities.

Qualifications :

Requires a bachelor's degree or equivalent experience.

Minimum of 8 years related experience required.

Experience in entrance fee senior living multi-site management required.

Greenfield / blue sky entrance fee community experience required.

Strong verbal and written communication skills are required. Must be able to communicate effectively with residents, families, vendors, all community and corporate staff, and owner / boards.

Excellent speaking / presentation skills.

Working knowledge of Microsoft Windows operating environment, Microsoft Office Suite, and e-mail programs.

Extensive experience in and knowledge of sales and marketing techniques with demonstrated proficiency in driving sales and marketing results.

Why LCS?

Industry leader.

The Nation's third-largest senior living operator, ranked number one in customer satisfaction among senior living communities.

Inclusive and collaborative culture.

We're dedicated to diversity, equity, and inclusion and have an engaged Diversity and Inclusion Council focused on creating awareness and educating employees on inclusivity. In addition, LCS creates a collaborative culture that provides an exceptional experience for every employee.

Top Workplace USA :

LCS has earned the Top Workplaces USA award for several consecutive years and is recognized for our strong company culture and engaged workforce.In addition, LCS earned ten culture excellence awards in areas such as DE&I practices, top managers, professional development and clued-in leaders, to name a few.

Top Workplace Iowa :

LCS employees truly believe we are an employer choice. This recognition, for 4 years running, is in large part due to the culture of excellence that our employees help deliver every single day.

Competitive pay, great benefits and vacation time.

We are an equal opportunity employer with benefits including medical, dental, life insurance, disability, 401(k) with company match and paid parental leave.

Charity and community involvement.

We are recognized as a national team for the Alzheimer's Association and consistently a top contributor to United Way. We also support our employee's individual community contributions and provide opportunities to get involved at our corporate locations and in our communities.

Outstanding advancement opportunities.

LCS is growing and we think you should too. Our company growth allows for internal growth opportunities across all of our business lines.

Ongoing career development.

Onsite education opportunities, education assistance, and continuing education credits allow LCS employees to keep their knowledge of current industry changes relevant.

LCS creates living experiences that enhance the lives of seniors. You'll see this commitment in our people. They're talented, dedicated professionals who truly care about residents, with each conducting his or her work with integrity, honesty and transparency according to the principles of LCS. We strive to help every community succeed-strengthening available resources, establishing proven practices that lead to long-term growth and creating lasting value for those living in, working for and affiliated with the community. Check us out on our website : www.lcsnet.com

Travel Frequency : 50-75%

Estimated Salary Range : $128,000 - $160,000

The actual title & salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience and other relevant factors.

A POST-OFFER BACKGROUND CHECK, INCLUDING REFERENCES, IS REQUIRED

LCS IS AN EQUAL OPPORTUNITY EMPLOYER