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Content Author & Campaign Platform Expert Job at Kavyos Consulting in Woodbridge
Content Author & Campaign Platform Expert Job at Kavyos Consulting in WoodbridgeMediabistro • Woodbridge Township, NJ, United States
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Content Author & Campaign Platform Expert Job at Kavyos Consulting in Woodbridge

Content Author & Campaign Platform Expert Job at Kavyos Consulting in Woodbridge

Mediabistro • Woodbridge Township, NJ, United States
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Content Author & Campaign Platform Expert

We are seeking a dynamic Content Author & Campaign Platform Expert to join our growing FinTech team. This role combines creative storytelling with strong technical expertise in digital marketing and campaign management platforms.

Key Responsibilities

  • Develop, write, and edit clear, engaging, and compliant content across digital channels (email, web, in-app, SMS, and social).
  • Create tailored content for different audience segments including customers, partners, and internal stakeholders.
  • Collaborate with product, compliance, and marketing teams to ensure accuracy, tone, and brand consistency.
  • Manage and maintain content repositories and version control for marketing assets.
  • Build, test, and deploy omnichannel marketing campaigns using tools such as Salesforce Marketing Cloud, Adobe Campaign, HubSpot, Mailchimp, or equivalents.
  • Manage customer journeys, automation workflows, segmentation logic, and personalization rules.
  • Analyze campaign performance metrics and provide insights to optimize engagement and conversion.
  • Ensure campaigns adhere to regulatory requirements, data privacy policies, and company brand guidelines.
  • Partner with Product Marketing, Sales, and Data teams to translate business objectives into content and campaign strategies.
  • Provide training and documentation for campaign workflows and best practices.

Qualifications

  • Bachelor's degree in Marketing, Communications, Business, or related field.
  • 4–7 years of experience in content authoring and marketing campaign management, preferably within FinTech or financial services.
  • Strong knowledge of digital campaign tools such as Salesforce Marketing Cloud, Mailchimp, Adobe Experience Manager, Marketo, or similar.
  • Expertise in HTML development, email templates, and campaign tagging.
  • Experience converting UI / UX designs into HTML email and social media templates.
  • Excellent writing, editing, and storytelling skills with attention to tone, compliance, and clarity.
  • Understanding of marketing automation, data-driven targeting, and customer journey mapping.
  • Analytical mindset with experience in campaign reporting and performance optimization.
  • Experience with personalization and dynamic content management.
  • Familiarity with financial products, regulatory marketing requirements, and consumer finance communication standards.

    • Seniority level

    Mid-Senior level

    Employment type

    Contract

    Job function

    Consulting

    Industries

    Financial Services and Investment Banking

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    Content Author • Woodbridge Township, NJ, United States