Customer Marketing Manager - Non-Alc

Requisition ID : 36107

Cheers to creating an incredible tomorrow!

At Molson Coors, we tackle big challenges and defy the status quo. With a proud legacy of excellence, an incredible portfolio of beer, seltzers, spirits, and non-alcohol brands, and a bold vision for our future... we're on the path to transforming the beverage industry. That requires remarkable individuals who are curious, tenacious, and never afraid to fail forward.

We seek, value and respect everyone's unique perspectives and experiences knowing that we are stronger together. We collaborate as a team and celebrate each other's successes.

Here's to crafting careers and creating new legacies.

Crafted Highlights :

As a Customer Marketing Manager - Non-Alc you will be part of the Non-Alc Marketing activation Team. You will work to execute the Molson Coors marketing strategy with retail partners at our key national accounts. This position reports to the Director of Marketing Activation - Non-Alc and works closely with Molson Coors Non-Alc sales teams, Non-Alc shopper team, ecommerce teams, distributor and retail partners.

What You'll Be Brewing :

• You will clearly communicate all brand programs and provide direction by understanding brand strategies,
• Develop breakthrough retail solutions which build our portfolio of Non-Alc brands within our key chain customers across the class of trade to grow retailer's beverage category. These solutions much support delivery against the National Account volume and financial goals annually, as well as demonstrate strategic ability to meet long-term plan targets
• Lead ground-up program development for key customers that is rooted in shopper insights and address retailer & shopper needs. Execute with excellence along the shopper journey, including pre-shop digital and social as well as integration with Retailer loyalty platforms
• Establish strong internal and customer relationships with retail partners, internal Non-Alc chain sales teams, and MCBC category, shopper and consumer insights teams providing thought leadership on industry and activation. Inclusive of travel for customer planning meetings, pitches, sponsored events, trade shows, etc.
• Activate and develop support plans against new brands, national packaging innovations, and local promotional packaging opportunities.
• Lead by example and act as a trusted resource for regional trade marketing managers looking to "take down" solutions for local relevancy to drive the Non Alc. growth with tier 2 and 3 customers. Including development of playbooks / "best practice sharing"
• Evaluate the effectiveness of our plans and to identify opportunities that enable us to be first choice for our customers and consumers
• Own status meetings with external agencies and will work with them from the development of briefs through to offering constructive and concise creative feedback. Collaborate with MCBC Americas Studio to input projects, provide feedback and shepherd projects to final deliverables.

Key Ingredients :

Beverage Bonuses :

Job Posting Grade : 11

Molson Coors is an equal opportunity employer. We invite applications from candidates of all backgrounds, race, color, religion, sex, national origin, age, disability, veteran status or any other characteristic. If you have a disability and believe you need a reasonable accommodation during the application or recruitment processes, please e-mail jobs@molsoncoors.com.

Pay and Benefits :

At Molson Coors, we're committed to paying people fairly and equitably for the work they do.

Job Posting Total Rewards Offerings : $107 000,00 - $140 400,00 (posting salary range) + 20 % target short term incentive + $23,000 on average spent on benefits per employee, including but not limited to health, dental, vision, retirement with above market employer match, wellness incentives and EAP + paid time off (including holidays, vacation days and sick days).

The posting range provided above for salary is what we, in good faith, believe we would pay for this role at the time of this posting. We ultimately pay based on a number of non-discriminatory factors that inform pay decisions including but not limited to the required work location, previous work experience, skill set and internal equity.