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Director of Marketing Partnerships
Director of Marketing PartnershipsSamsung • Plano, TX, US
Director of Marketing Partnerships

Director of Marketing Partnerships

Samsung • Plano, TX, US
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Partnership Marketing Manager

As a company that believes in openness and collaboration, partnerships are critical to our success. Within Marketing, we work with industry leaders and brands, not only to reach and communicate with our target audiences, but to accelerate joint innovation and shared value creation with like-minded people and partners. For Samsung, the US plays a critical role in maintaining our position as the #1 mobile brand globally, and so the success here at home is vital as, a force that contributes to global Samsung campaigns and initiatives. The smartphone market is highly competitive with little room for total market growth, and so our success lies in maintaining our own share, whilst securing share from competitors which means being bold and purposeful in our marketing activities. This is a role where those who share a passion and ambition to change the market will shine. This role has clear objectives :

  • Re-shape Samsung's presence in the US making us the #1 choice in mobile, by
  • Elevating our position in culture, whilst
  • Bringing our technology to life in new ways that resonate with our target audiences.

In this role, the organization will look to you for your leadership in not only owning the overall Partnership strategy, but identifying, securing and executing partnerships with leading brands in categories that include Music, Sports, Lifestyle and Gaming. We believe in Fewer, Bigger, Bigger as the only way to drive impact and scale and so you will need focus on making every partnership deliver results. You'll need a high degree of E.Q. to work with x-functional stakeholders including PR, Social, Product Marketing and Media to deliver that goal. You'll also need to work closely with other organizational stakeholders including Finance, Legal, Sales, Product and Compliance.

This is a Partnership Marketing role, NOT a Partnership Biz Dev role you are expected to deliver Partnership programs end to end as part of full-funnel Integrated Marketing Team. Although this role is mobile-specific, other groups will expect you to be a source of best practice and expertise for marketing programs, and may call on your advice and input to help realize the potential of their businesses. You will rapidly become the "go-to" resource for guidance on partnerships and will need to act with confidence and strong leadership. You'll be working heavily with Samsung's internal teams in Korea to align on global-local strategies and implementations. You'll work heavily with our Carrier and Retail stakeholders to ensure maximum value and amplification. This is a fast-paced environment with a great mix of strategic planning, rapid execution and a bit of hustle! This role will report directly to Senior Director or Owned Media as part of the MX Marketing organization.

Role Objectives :

  • Build long-term Partnership strategies that drive success for Samsung in the USA across the full funnel of the business not just signing deals but driving creative, distribution / scaling, media integration and IRL / digital extensions
  • Identify the right Partnerships that align with specific campaigns and device launches. Map specific Partners to campaign and launch objectives, audiences and sales
  • Establish and execute professional Partnership frameworks that bring to life Partner and Samsung's Product & Human Truths to create brand and business synergies
  • Negotiate & execute commercial terms & contracts to secure partnerships working with internal stakeholders such as Legal, Finance, Compliance and Procurement
  • Take end-to-end accountability for bringing Partnerships to life in marketing always with a consumer-first mindset. Whilst you'll be working with other stakeholders, you will be accountable for the ultimate success of your Partners
  • Track, analyze and report against marketing / Partnerships KPIs and metrics, and take corrective action where needed
  • Take a consultative role for multiple internal stakeholders be a source of expertise in Partnerships and Business Development
  • Identify synergies between Partnerships and our Carrier / Retail account teams and their specific needs to ensure that Carriers / Retailers achieve their goals, and we amplify Partnerships using their scale and resources
  • Work closely with Finance to ensure all plans are within budget, and all approvals handled within compliance and guidelines
  • Ensure that the x-functional team across the organization is fully aware of which Partnerships are live and in progress. Develop best practice around information sharing and evangelizing

    • Skills and Qualifications :

  • BA / BS degree in marketing, communications or business management
  • 12 years+ in Partnership Marketing, Partnerships, Business Development, Account Management or Channel Sales Management
  • Ability to negotiate contracts with a strong bias for up-holding legal, compliance and financial policies and following proper procedure
  • An iterative thinker who can challenge the status quo
  • Consummate collaborator committed to communication excellence
  • Business development / Partnerships / Account Management experience negotiating complex deals with large, international companies
  • Experience working with technology platforms and internet brands
  • Existing connections and relationships with the world's leading media & internet brands
  • Ability to think strategically about issues, leading to recommendations and action plans
  • Ability to think quickly and make decisions, sometimes without all the necessary information
  • Comfortable presenting at CxO level
  • Strong project / program management experience
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    Director Of Marketing • Plano, TX, US