Graphic Designer Job at Hydraulic Technologies USA, LLC in RockfordMediabistro • Rockford, IL, United States
Graphic Designer Job at Hydraulic Technologies USA, LLC in Rockford
Mediabistro • Rockford, IL, United States
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job_description.job_card.job_descriptionPlan and execute lead generation campaigns, including : Email drip / nurture campaigns Paid social (LinkedIn, Meta, etc.) SEO and on-page optimization initiatives Monitor and report on campaign performance, providing actionable insights for continuous improvement. Use HubSpot to manage and optimize marketing workflows, email campaigns, lead segmentation, and reporting. Maintain product data using a PIM system (Catsy preferred) for content accuracy across channels. Support and maintain the company’s eCommerce presence (WooCommerce) including product listings, updates, and promotions. 3–5 years of experience in B2B marketing, preferably in industrial, manufacturing, or fluid power sectors. Strong portfolio of developed marketing collateral and digital campaigns. Proficiency with marketing tools such as Adobe Creative Suite, Canva, Google Analytics, SEM tools, and email marketing platforms. Strong project management skills with attention to detail and deadlines. Excellent written and verbal communication skills. Proficiency in SAP ECC6 is preferred Experience working in B2B or industrial markets. Experience using : PIM systems (Catsy highly preferred) eCommerce platforms (WooCommerce preferred) Deliver marketing collateral (brochures, catalogs, white papers, application stories), aligned with brand and sales strategy. Launch and optimize lead generation campaigns (email, paid social, SEO) that convert at or above industry benchmarks within the first 6 months. Increase MQL-to-SQL conversion rates through more targeted and personalized nurture tracks in HubSpot. Support product content across PIM (Catsy) and eCommerce (WooCommerce) platforms as needed.
Job Description
Job Description
Position Overview :
This mid-level role is ideal for a marketer who thrives in a hands-on, tactical environment, can create compelling marketing materials, and knows how to drive qualified leads and support revenue growth by developing high-impact marketing collateral and executing data-driven digital campaigns tailored for the industrial B2B market.
Key Responsibilities :
Content & Collateral Creation
- Develop and update marketing materials such as brochures, catalogs, product sheets, sales presentations, and promotional flyers.
- Collaborate with product and sales teams to create white papers, case studies, application stories, and technical documentation.
- Ensure consistency in brand messaging, visual identity, and tone across all materials.
Digital Marketing & Lead Generation
Lead magnets (white papers, downloadable assets)
Platform Management
Qualifications :
Preferred Experience :
CRM platforms (HubSpot preferred)
Key Activities Include :
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Graphic Designer • Rockford, IL, United States
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