Manager, International Brand Marketing

OUAI means “yes” in that casual, Parisian way. We’re here to give you the confidence to win life YOUR OUAI. Our Hair, Body, and Fragrance products were created for effortless routines and nourishment from head to toe. Founder Jen Atkin’s simple philosophy – “Life is hard. Looking good should be easy.” We don’t use sulfates or parabens—just the good stuff, just for you. Oh yeah and btw, we smell as good as we look. Our product categories, ranging from hair care and body care to fragrances, supplements, and merch, reflect this commitment to easy, effective, and enjoyable self-care. Join us on this journey where 'OUAI' is not just a word; it's a lifestyle."

What’s it like to work here?

Our culture is driven by our brand ethos (fun, purposeful and approachable) and our 5 Culture Codes. (1.) We Aren’t Afraid to Go First. (2.) We Don’t Compete, We Collaborate. (3.) We Ask Questions to Find the Best Answers. (4.) We Keep It Real In a OUAI That Feels Kind. (5.) We Go All The OUAI With Work and Play.

Our flexible trust-based culture is rooted in respect, empathy and compassion and is driven by employees who love doing great work and care deeply about the brand and each other.

About the role :

OUAI is seeking a strategic and passionate International Marketing Manager to lead global brand initiatives across our international markets. This role will play a critical part in expanding our brand presence internationally, ensuring consistency in brand messaging, creative & execution; adapting global strategies to resonate across local markets. The ideal candidate brings a passion for beauty and an understanding of international market dynamics. This role will be reporting to our Senior Manager, Brand Marketing.

Requirements

What you’ll do :

• Serve as main point person between Global team and regional partners – playing the voice of the markets in Global meetings
• Serve as the liaison between International markets and the brand marketing team
• Lead a dedicated INTL marketing strategy, informed by OUAI’s Global International Playbook and tailored to each region and brand objectives
• Oversee creative development and execution across international retailer product p-pages and any INTL marketing to ensure a localized yet globally uniform & consistent brand look & feel
• Manage and drive OUAI’s international marketing calendar
• Oversee and support across all international brand events and activations
• Partner with regional teams to adapt global campaigns while maintaining brand consistency across all markets
• Drive cross-functional efforts for international product launches, campaigns and brand initiatives
• Ensure consistency in brand messaging, OUAI’s voice, and visual identity across all international touchpoints
• Partner closely with PR, Creative, INTL Sales, Operations, and brand retail marketing teams to align on objectives and deliverables
• Contribute ideas that add to our larger brand strategy for all new launches and existing core SKUs
• Lead international brand media - managing the budget, creative deliverables and reporting
• Provide regular recaps on key programming
• Serve as a gatekeeper for the brand’s identity, ensuring that all international external outputs meet our brand guidelines and clearly convey our DNA
• Partner with cross-functional teams to build strong 360 marketing programs that deliver on business objectives
• Lead regional landscape auditing and marketing analysis
• Serve as day-to-day marketing POC for INTL sales team and establish regular workflow
• Manage day-to-day INTL marketing budget, including : retailer marketing, media, events, activations & more
• Partner closely with PR and local agencies to support business priorities
• Comfortable working early mornings, late evenings, and across multiple time zones to support the international teams and priorities

What you'll bring :

Benefits

Immigration Sponsorship is not available for this role. OUAI does not sponsor candidates for non-immigrant visas or permanent residency except in some areas that in OUAI’s sole discretion require highly specialized backgrounds.