Demand Generation Lead

Senior Manager Digital Marketing

We're looking for a performance-minded, creative individual who has a track record in driving digital marketing (inclusive of creator marketing, paid media, social media and content marketing). This leader will be responsible for implementing VG USA's demand generation strategy, ultimately maximizing customer lifetime value and retention by building strong personalized relationships, engagement and advocacy through data-driven initiatives. You will have direct oversight of Miele's digital campaigns, social media, influencer engagement and CRM and partner closely with our Canada and Mexico teams to share best practices and insights to advance the regional business objectives. An ideal opportunity to perform diverse marketing functions, serving as a Senior Manager (with specialized digital focus) for Miele's residential appliance division. Working to build the brand and to support each product throughout its lifecycle. Extensive collaboration with internal departments, international HQ-based counterparts and external agency partners.

Your Responsibilities

• Social Media & Influencer Engagement : Management of VG USA's social media channels (excluding LinkedIn) - supporting the Miele brand and its customers. Implementing the VGs social and influencer strategy - to yield strong awareness, engagement and lead generation. Trafficking creative assets and coordinating analytics review - to ensure ongoing performance optimization. Oversight of Miele's Customer Care Management agency - aligning document responses, monitoring and reporting. Upholding company-wide social media standards, policies and rules of engagement. Channels limited to : Facebook (paid and organic) and Instagram (paid only).
• Performance Marketing : Strategy, execution and analysis of performance marketing campaigns (PPC, Performance Max, Shopping, etc.) to support D2C sales and overall business objectives. Management (and allocation) of associated media budgets across all performance marketing activities. Oversight of SEO and related onsite search initiatives.
• Data & Analytics : Ensure compliance with all relevant data protection laws. Utilize web analytics tools (i.e. Google Analytics) to analyze campaign performance and to generate actionable reports and insights.
• Customer Relationship Management : Oversight of systems, strategies and communications to build long-term customer relationships. Driving lifetime value and brand affinity. Monitoring and analyzing campaign results, across all CRM channels to improve key engagement, retention and ROI metrics. Delivering qualified traffic - from acquisition to conversion.

What We Are Looking For

The salary range for this position is $95,000 to $100,000 annually plus bonus. This range is a guideline and may not reflect your exact offer. Factors that will be considered when extending an offer include but are not limited to education experience, relevant skills, and alignment with market data.

Benefits

Miele is an Equal Opportunity Employer and supports and enforces a drug-free workplace. EOE / AA : M / F / D / V