Paid Media Marketing Lead

A company is looking for a Paid Media Marketing Lead to manage and support paid advertising efforts across various platforms.

Key Responsibilities

Plan, execute, and optimize paid media campaigns across platforms like Google Ads and LinkedIn Ads

Collaborate with the creative team to develop high-performing ad creatives and landing pages

Conduct audience research and segmentation to effectively target customers

Required Qualifications

Bachelor's degree in marketing, business, or a related field

3-5 years of proven experience in managing successful paid media campaigns

Proficiency in advertising platforms such as Google Ads, Bing Ads, and LinkedIn Ads

Experience with A / B testing and landing page optimization

Strong analytical skills to interpret data for informed decision-making