Marketer & Community Liaison Job at Symbii Home Health and Hospice in Logan

Overview

Executive Director| MBA in Business Administration

Job Title : Marketer

The Marketing Director / Community Liaison leads Symbii Home Health and Hospice - Bear River's marketing efforts, driving strategic growth through relationship-building and community outreach. This role oversees market development initiatives with hospitals, skilled nursing facilities, discharge planners, and physician offices. The Marketing Director / Community Liaison is responsible for creating and executing strategies to increase patient referrals, strengthen community presence, and ensure alignment with the organization’s mission of delivering safe, high-quality healthcare.

Geography

Cache County with parts of / all of Box Elder County.

Responsibilities

• Direct all marketing and business development activities to achieve annual volume projections and revenue goals.
• Demonstrate proficient sales-related practices, including cold calling, conversion of referrals to admissions, and ongoing relationship-building strategies.
• Develop, implement, and oversee a comprehensive marketing strategy, including market assessments, referral growth plans, and territory management.
• Lead and mentor the marketing team to ensure performance goals are met or exceeded.
• Build and maintain high-level relationships with referral sources, payers, and community partners.
• Ensure accurate documentation and reporting of marketing activities, referral source interactions, and outcomes.
• Align branding, communications, and public relations efforts with organizational culture and standards.
• Monitor community and customer perceptions of Symbii and develop strategies to reinforce its reputation as a provider of choice.
• Identify opportunities for service growth, market expansion, and innovative approaches to meet evolving community needs.
• Maintain expert-level knowledge of the home health, palliative care, and hospice markets, including competitors, referral trends, and regulatory shifts.
• Analyze the cost-effectiveness of marketing initiatives and adjust strategies to maximize ROI.
• Partner with the Care Coordination Team to ensure smooth patient and family transitions through the admission process.
• Serve as a visible leader in the community, representing Symbii at events, conferences, and professional associations.

Job Requirements

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