Senior Manager / Director, Market Insights & Product Marketing

Senior Manager / Director, Market Insights & Product Marketing

We are looking for the right peoplepeople who want to innovate, achieve, grow and lead. We attract and retain the best talent by investing in our employees and empowering them to develop themselves and their careers. Experience the challenges, rewards and opportunity of working for one of the world's largest providers of products and services to the global energy industry.

As the Head of the Marketing Department for Landmark, the Senior Manager / Director of Market Insights & Product Marketing plays a critical role in setting the marketing direction of a company. Landmark is looking for an E&P thought leader to understand market and customer preferences, develop and execute marketing plans, product branding initiatives, digital marketing and events.

Job Duties and Qualifications

Key responsibilities include :

• Key stakeholder in ensuring superior customer experience by understanding and optimizing customer journey
• Develop and implement product marketing campaigns designed to improve product positioning in the market
• Develop and implement partner ecosystem marketing campaigns designed to showcase the impact of the ecosystem on our customers
• Orchestrate Landmark Innovation Forum and Expo and presence at other industry events such as IMAGE, EAGE, SPE etc.
• Drive thought leadership by organizing speaking engagement and paper publication with customers or at conferences
• Direct and oversee the marketing budget including expansion of the marketing team
• Voice of the Customer Insights : Conduct competitive research; analyze market trends; systematize and drive market and customer insights processes needed to validate needs and business objectives from our customers drawing from multiple sources including : bugs / defects / enhancements from our customer base, customer sentiment on products our from surveys and feedback, the competition's activity, and market & industry trends and segments
• Lead, manage, and hold accountable the Landmark marketing team. Collaborate with the corporate marketing team.
• Drive digital marketing efforts, including SEO / SEM, marketing database, email, social media, and display advertising campaigns
• Collaborate with other executives to execute the company's vision and strategy

Knowledge, Skills, and Abilities

Required skills and experience include :

Education :

Halliburton is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, disability, genetic information, pregnancy, citizenship, marital status, sex / gender, sexual preference / orientation, gender identity, age, veteran status, national origin, or any other status protected by law or regulation.