Caesars Entertainment is hiring : A B Testing Web Developer II in Las Vegas

Overview The A / B Testing Web Developer II is responsible for executing merchandising and testing for all eCommerce websites by coordinating, coding, and analyzing test and personalization efforts that ultimately drive increased conversions and sales, as well as improve the customers’ overall web experience to drive measurable revenue growth.

This is a remote opportunity with quarterly visits to our Las Vegas office as well as your first week of employment.

Responsibilities Manage and implement testing and personalization efforts from development to deployment / launch based on customer segmentation studies and interactions of each consumer with the business and / or website in partnership with business owners

Own the requirements for our A / B testing solution and will act as the Subject Matter Expert (SME) for personalization and testing from a technical implementation standpoint

Create & execute personalizations, A / B tests, multivariate tests, etc. in the digital channel based on business needs and goals using Adobe Target

Front end development will be required in JS and CSS primarily to build experiences for testing and personalizations that cannot be accomplished in the VEC (Visual Experience Composer) within Adobe Target

Develop processes and repeatable patterns that other teams can use to easily integrate their digital products with Adobe Target

Test, track and analyze ongoing personalizations to ensure optimum performance

Collaborate with product owners, hotel strategy, booking engine, and web development teams to develop and execute new testing opportunities

Assist in creating testing and personalization documentation for the Optimization team using Confluence and JIRA

Provide strategic recommendations based on test results and user behavior analysis

Drive adoption and own a backlog of potential test and personalization designs based on industry standards

Create audiences utilizing both mBox parameters and imported data from our CDP, Hightouch and is also responsible for knowing the difference between the two for audience use cases

Assist with Adobe Target implementation via Adobe Tags or WebSDK as needed – you will be the implementation expert

Provide functional and technical expertise to support business applications and underlying processes

Work well with the team to ideate, prioritize, estimate, execute, and launch tests by aligning on priorities, proactively avoiding obstacles, and addressing issues as they arise

Requirements 6+ years’ experience working hands on in front end web development and a strong, demonstrable knowledge of HTML, JavaScript, and CSS are required

6+ years’ experience with Adobe Target or similar testing platforms

2+ years’ experience with Adobe Analytics or similar analytics platforms

Proficiency in JIRA, Confluence, and MS Office including PowerPoint, Excel, and Word

Strong analytical and problem-solving mindset

Ability to clearly and effectively communicate both orally and in writing, including up to senior executives

Ability to work with minimal supervision and cross-divisionally to accomplish goals

Ability to meet deadlines, prioritize, and adapt to evolving business needs

Understanding of digital retail operations (marketing channels, targeting and personalization, digital merchandising, site production)

Must desire to work in a collaborative environment and help train / educate others across the team

Solution oriented; positively impacts the environment of his or her direct team and Marketing department

Bachelor's degree required

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