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Marketing Lead

Marketing Lead

VirtualVocationsArlington, Virginia, United States
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A company is looking for a Marketing Lead to own their narrative, launches, and demand generation strategy.

Key Responsibilities

Own demand generation and growth strategy and execution

Define ideal customer profiles, positioning, and messaging for various buyer personas

Plan and execute product / feature launches across multiple channels

Required Qualifications

5+ years in B2B SaaS with experience in API / devtools / infrastructure products

Proven track record in demand generation and enterprise pipeline development

Experience building marketing strategies and processes from the ground up

Strong analytical skills and familiarity with CRM / marketing operations

Experience with AI / agentic platforms and integration / security compliance is a plus

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Marketing Lead • Arlington, Virginia, United States

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