Director, Demand Marketing

Director Of Demand Marketing

ADP is hiring a Director of Demand Marketing. In this position, you will be responsible for the management, execution and measurement of the digital / demand generation strategy and approach to drive prospect acquisition, client upsell and partner channel relationships by generating qualified leads and sales pipeline opportunities.

You will lead a team of Marketing Campaign Developers and ABM specialists that will develop and implement end-to-end sales and marketing programs to support BU and corporate-wide focused demand generation. The successful candidate has the ability to convert desired business outcomes into measurable campaign and program deliverables leveraging best practices in digital marketing, demand generation, creative design, lead management, account-based marketing, data-driven marketing and sales enablement.

Responsibilities :

Partners and collaborates with sales and marketing leaders / functions to develop campaigns and programs that align with specific strategic business outcomes to drive growth and generate buyer demand.

Leads and manages direct reports and cross-functional marketing and sales teams for resource planning, prioritization, scheduling, and dependencies, ensuring appropriate support is delivered in an effective and timely manner to both internal and external clients while monitoring and managing team resource capacity.

Supports direct reports in the development and execution of end-to-end campaign development efforts, including sales / marketing alignment, management and ongoing maintenance of audience segments, buyer journey mapping, content / messaging development, channel orchestration, creative design, technology and data requirements, and performance reporting.

Works with Demand Marketing leadership to create and define department goals, establish budgets, and implement new procedures - and is accountable for achieving defined department goals and objectives.

Establishes clearly defined department and individual goals, communicates to associates through department meetings and performance planning, and provides periodic performance feedback and associate reviews.

Supports direct reports in training and talent development, both formal and on-the-job, to enhance the skillsets of the team and overall department. Encourages, recognizes and motivates the team and ensures the organizational structure is appropriate for current and future business needs.

Develops and monitors the effectiveness of campaigns and operations, including results and business impact while communicating regularly with business leaders and the campaign development team to share results and make optimization changes for process efficiencies and continuous improvement.

Identifies, comprehends and operationalizes best-in-class innovative practices to improve team efficiency and effectiveness in demand marketing including campaign tools, design, technology, analytics and more.

Effectively prepares, summarizes and delivers presentations and recommendations on performance, strategy and operations to assist in the decision-making process at all levels of the organization, including senior executive leadership.

Takes a hands-on campaign development approach in support of the team as needed for coverage, capacity and critical business needs.

Qualifications Required :

Over 7 years of proven experience in demand marketing and campaign management disciplines

Experience leading and developing associates

Working in matrix environment and management of cross-functional teams

Successful project management and organization experience

Bonus Points For These : Preferred Qualifications

Human Capital Management (HCM) industry experience

Thrives in an environment of creativity and idea generation, and excels in driving new efforts from ideation to execution and meaningful measurement

Comfortable with ambiguity a self-starter with an entrepreneurial spirit

A high degree of personal initiative, results orientation and integrity; willingness to reach across functions (marketing, product, sales, sales operations, etc.) and influence processes and capabilities

Highly evolved analytical skills to ensure clear analysis and sound data-based decision-making

Excellent organizational, time management, written and oral communication skills with proven track record of succeeding in high-paced, challenging environments

Project management platforms (Workfront, SmartSheet, etc.) experience

Knowledge and hands-on experience with marketing automation (preferably Eloqua, Salesforce Marketing Cloud), CRM systems (Salesforce), ABM platforms (Demandbase, 6Sense, etc.) and data providers (Bombora, Zoominfo, etc.)

Base salary offers for this position may vary based on factors such as location, skills, and relevant experience. Some positions may include additional compensation in the form of bonus, equity or commissions. We offer the following benefits : Medical, Dental, Vision, Life Insurance, Matched Retirement Savings, Wellness Program, Short-and Long-Term Disability, Charitable Contribution Match, Holidays, Personal Days & Vacation, Paid Volunteer Time Off, and more. The compensation for this role is USD $98,000.00 - USD $198,800.00 / Year.

Actual compensation will not be less than the applicable minimum wage or minimum exempt salary requirement under federal, state and local laws.

A little about ADP : We are a comprehensive global provider of cloud-based human capital management (HCM) solutions that unite HR, payroll, talent, time, tax and benefits administration and a leader in business outsourcing services, analytics, and compliance expertise. We believe our people make all the difference in cultivating a down-to-earth culture that embraces our core values, welcomes ideas, encourages innovation, and values belonging. We've received recognition for our work by many esteemed organizations.

Diversity, Equity, Inclusion & Equal Employment Opportunity at ADP : ADP is committed to an inclusive, diverse and equitable workplace, and is further committed to providing equal employment opportunities regardless of any protected characteristic including : race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, protected veteran status or disability. Hiring decisions are based upon ADP's operating needs, and applicant merit including, but not limited to, qualifications, experience, ability, availability, cooperation, and job performance.

Ethics at ADP : ADP has a long, proud history of conducting business with the highest ethical standards and full compliance with all applicable laws. We also expect our people to uphold our values with the highest level of integrity and behave in a manner that fosters an honest and respectful workplace.