Digital Marketing Strategist
The main purpose of this job is to develop digital advertising marketing strategies to promote and sell Commerce Bank's financial products and services for direct to consumer.
Essential Functions :
- Develop and execute strategies for Commerce Bank online digital advertising channels
- Partner with lines of business (LOB) and marketing strategists to develop product specific roadmaps to achieve LOB goals through paid digital marketing strategies
- Leverage web analytics (Google) and performance data to develop and refine digital marketing strategies and reporting
- Responsible for creation and analysis of daily, weekly, and monthly reporting
- Partner with the agency to develop success metrics, review performance and provide feedback on optimizations of performance against goals and budget
- Develop test-and-learn strategies as appropriate to test new opportunities or to evaluate value of programs
- Work with internal stakeholders including, Legal, Risk and Compliance for approvals and ensure work is being done within the risk framework
- Stay current on the changes taking place in the digital environment. Research and evaluate industry trends, the competitive environment, and emerging technologies.
- Perform other duties as assigned
Knowledge, Skills & Abilities Required :
Basic knowledge of the industry's competitive landscape and the factors that differentiate Commerce Bank and its competitors in the marketIntermediate quantitative, technical, analytical, and problem-solving skills, with an aptitude for measuring results and identifying actionable insightsAbility to interpret and explain complex information to a range of audiences and build consensus among different stakeholdersMotivated and organized self-starter with strong attention to detail and the ability to manage multiple prioritiesInquisitive, agile, and strong team player with excellent written, verbal, and interpersonal communication skillsAbility to remain adaptable and resilient to all situations with an optimistic outlook and cast a positive shadow that is aligned with our culture and Core ValuesBasic level proficiency with Microsoft Word, Excel, Teams, and OutlookEducation & Experience :
Bachelor's degree in Marketing, Communications, Business Administration or related field, or equivalent combination of education and experience required4+ years marketing experience required1+ years experience managing paid digital media campaigns requiredFinancial services experience preferredGoogle Ads & Analytics certification preferredCompensation Range : $70,500.00 - $94,500.00 (Amount based on relevant experience, skills, and competencies.)