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Digital Marketing Strategist

Digital Marketing Strategist

Commerce BankSaint Louis, MO, US
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Digital Marketing Strategist

The main purpose of this job is to develop digital advertising marketing strategies to promote and sell Commerce Bank's financial products and services for direct to consumer.

Essential Functions :

  • Develop and execute strategies for Commerce Bank online digital advertising channels
  • Partner with lines of business (LOB) and marketing strategists to develop product specific roadmaps to achieve LOB goals through paid digital marketing strategies
  • Leverage web analytics (Google) and performance data to develop and refine digital marketing strategies and reporting
  • Responsible for creation and analysis of daily, weekly, and monthly reporting
  • Partner with the agency to develop success metrics, review performance and provide feedback on optimizations of performance against goals and budget
  • Develop test-and-learn strategies as appropriate to test new opportunities or to evaluate value of programs
  • Work with internal stakeholders including, Legal, Risk and Compliance for approvals and ensure work is being done within the risk framework
  • Stay current on the changes taking place in the digital environment. Research and evaluate industry trends, the competitive environment, and emerging technologies.
  • Perform other duties as assigned

Knowledge, Skills & Abilities Required :

  • Basic knowledge of the industry's competitive landscape and the factors that differentiate Commerce Bank and its competitors in the market
  • Intermediate quantitative, technical, analytical, and problem-solving skills, with an aptitude for measuring results and identifying actionable insights
  • Ability to interpret and explain complex information to a range of audiences and build consensus among different stakeholders
  • Motivated and organized self-starter with strong attention to detail and the ability to manage multiple priorities
  • Inquisitive, agile, and strong team player with excellent written, verbal, and interpersonal communication skills
  • Ability to remain adaptable and resilient to all situations with an optimistic outlook and cast a positive shadow that is aligned with our culture and Core Values
  • Basic level proficiency with Microsoft Word, Excel, Teams, and Outlook
  • Education & Experience :

  • Bachelor's degree in Marketing, Communications, Business Administration or related field, or equivalent combination of education and experience required
  • 4+ years marketing experience required
  • 1+ years experience managing paid digital media campaigns required
  • Financial services experience preferred
  • Google Ads & Analytics certification preferred
  • Compensation Range : $70,500.00 - $94,500.00 (Amount based on relevant experience, skills, and competencies.)

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    Marketing Strategist • Saint Louis, MO, US