Olive Branch Fostering is hiring : Marketing Manager - Blue Sky Fostering in Hamp

Overview

Job Title : Marketing Manager

Salary : Up to £40,000 (dependant onexperience)

Location : Blue Sky Fostering Head Office, Romsey

Working Pattern : Monday to Friday 37.5 hours per week. Hybrid / flexible working - expectation to be based in the Romsey, Hampshire office 2 to 3 days per week. Travel to offices required in line with business demand and desired outcomes.

Job description

Blue Sky Fostering is looking for a Marketing Manager, based in the Romsey office, while providing marketing support across all six office hubs. You'll have previous experience in running multi-channel marketing campaigns to generate new enquiries and take a customer-centric approach.

You'll also be a natural collaborator, with a passion to deliver, oh and of course have a good sense of humour. While you don't need to have experience within the foster care sector, experience within social care and / or a strong affiliation for the work we do will be an advantage.

This role is part of the BSN Central Marketing Team and is based within Blue Sky Fostering. We are looking for a Marketing Manager who is passionate about bringing brands to life through storytelling, outreach events and local community partnerships and sponsorships.

Founded in 2005, Blue Sky Fostering has grown from a modest office in Hampshire to one of the south of England's leading independent fostering agencies, providing localised support from Kent to Cornwall and up to the Cotswolds and rated Outstanding by Ofsted six consecutive times since the very beginning.

Responsibilities

• Work across the full marketing mix, taking the proactive lead for content production online and offline, production of carer facing materials, local community engagement via events, partnerships or sponsorships, creation of advertising content for all channels including website, social media channels and carer newsletter comms.
• Take a leading role in the creation of content for various departments, audiences, and channels, including copywriting, and working with internal and external teams to develop marketing collateral which includes video.
• Planning and delivering successful campaigns across both enquirer carer and existing carer segments; you'll be hands-on across the campaign process; from creation to optimisation to ensure we achieve our collective objectives.
• Identify and capture carer, colleague, and child-centred stories, developing written and video content for use across multiple channels.
• Develop editorial governance so content is consistent with brand voice, style, and tone; ensuring content across website, marketing materials and social media represents the Blue Sky Fostering brand appropriately.
• Build strong cross-functional internal and external relationships with consistent communications.
• Manage local marketing budget, track return on investment and channel performance; report against local and central KPIs.
• Evaluate and improve marketing campaigns, reviewing solutions which fit within set budgets.
• Brand guardianship and final sign-off for all branded content and merchandise used across all agencies.
• Provide strategic and tactical oversight on always-on and direct response pulse activities; report on channel performance and provide recommendations to the business.

The ideal candidate will be a well-rounded marketer, confident across multiple marketing channels with the ability to run targeted campaign activity, analyse effectiveness, implement email communications, and craft audience segmentation.

Natural collaborator, with a passion for building strong working relationships and leading the way with all marketing initiatives, passionate about building brand awareness.

To be considered for the role, you will need to have :

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