Paid Advertising Specialist Job at Fusion Health in Hiawatha

Overview

We're seeking a motivated Paid Advertising Specialist to join our Digital Fusion team in a professional role that combines strategic thinking with hands-on campaign management. This exempt-level position offers an exceptional opportunity to exercise independent judgment while supporting brands and their channel partners achieve local market success through data-driven digital marketing strategies.

Under the guidance of the Senior Manager of Digital Marketing, you will be responsible for executing and optimizing paid media campaigns across search, social, and streaming platforms. You’ll collaborate closely with internal teams and engage directly with clients to understand goals, present performance insights, and recommend campaign enhancements. Your role will also include performance analysis, creative testing, and workflow improvements to ensure campaign success and client satisfaction.

Key Responsibilities

• SEM Campaign Execution

Launch and manage paid search campaigns across Google Ads and other platforms.

Build and monitor social advertising campaigns on platforms like Facebook and LinkedIn.

Generate detailed campaign performance reports and dashboards.

Use tools like Bright Local or Yext to manage client reputation, respond to alerts, and adjust content as needed.

Identify opportunities to streamline campaign workflows through automation and improved processes.

Act as main ponit of contact for assigned client accounts, managing relationships with both brand clients and their channel partners.

Knowledge, Skills, and Abilities

#J-18808-Ljbffr