Demand Generation Specialist- Growth Marketing

Demand Generation Specialist- Growth Marketing

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Our world is transforming, and PTC is leading the way. Our software brings the physical and digital worlds together, enabling companies to improve operations, create better products, and empower people in all aspects of their business.

Your Impact :

We’re looking for a strategic and hands-on Demand Generation Specialist to lead the development, execution, and optimization of inbound and outbound campaigns that generate full-funnel leads for PTC’s transactional software portfolio. As a key member of our fast-paced shared services marketing team, you’ll help shape programs that build brand awareness and drive demand across diverse engineering industries. Your work will directly influence the success of our transactional business.

Day-To-Day :

• Design and implement multi-channel demand generation campaigns in collaboration with cross-functional marketing teams. Tactics include targeted email campaigns, webinars, virtual and in-person events, ABM, paid search and social, third-party media, joint marketing with strategic partners and so on.
• Collaborate with regional and partner marketing leads to execute global campaigns that drive pipeline and revenue growth across international markets.
• Work closely with product marketing and content teams to identify and develop assets aligned with campaign themes and objectives.
• Collaborate with SEO and web teams to drive qualified organic traffic through keyword research, content creation, technical SEO, and link-building strategies.
• Own end-to-end logistics for global industry events and trade shows for one product segment, including sponsorship deliverables, staffing, briefing documents, speaker coordination, promotions, and post-event follow-up.
• Monitor and analyze campaign performance metrics, providing regular performance reports and quarterly readouts to key stakeholders.
• Partner with sales to review campaign tactics and gather feedback on lead quality to improve effectiveness.
• Drive revenue growth through enhanced e-commerce strategies, including chat functionality improvements, targeted email campaigns, and website optimization.

About You :

We are seeking a senior marketing specialist looking to build their marketing credentials while working in partnership with business segment and regional marketing leads. Our ideal candidate has :

At PTC, we believe in the power of diverse ideas and perspectives. As a global company that values and respects all identities, cultures, and perspectives, we strive to create an inclusive PTC for ALL through an environment where everyone feels like they belong and are empowered to bring their true, authentic selves to work. Proud to be an Equal Opportunity Employer, we welcome applicants from all backgrounds and hire without regard to race, national origin, religion, age, color, ethnicity, ancestry, marital status, sex (including pregnancy), sexual orientation, gender identity, gender expression, genetic information, disability, veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

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