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Head of Marketing - Bratz Beauty (Los Angeles)

Head of Marketing - Bratz Beauty (Los Angeles)

MGA EntertainmentLos Angeles, CA, US
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About the Role

Bratz is an iconic global brand with a fiercely loyal fanbase and now were expanding into beauty. Were looking for a Head of Marketing to lead this charge.

This role is a mix of brand builder, growth driver, and cultural connector. Youll sit at the table with MGA leadership as the marketing decision-maker, and youll be the person ensuring Bratz Beauty not only shows up in culture but takes center stage.

What Youll Do

  • Define Bratz Beautys brand strategy, voice, and positioning in the market
  • Lead integrated 360 campaigns across digital, retail, social, PR, and experiential
  • Build smart partnerships and collaborations that give the brand cultural relevance
  • Oversee social, influencer, and content strategies with a bias toward virality
  • Manage launch calendars and deliver go-to-market excellence
  • Own paid, earned, and owned media making sure Bratz Beauty dominates the conversation
  • Partner with Product, E-Com, and Ops to hit sales and market share goals
  • Manage budgets with a balance of brand building and performance ROI

Who You Are

  • 810+ years in marketing, ideally in beauty, fashion, or consumer lifestyle
  • Proven track record of high-impact, integrated campaigns that got people talking
  • Deep expertise in digital-first marketing (social, influencer, e-commerce)
  • Strong beauty knowledge or acumen, including competitive landscape, consumer trends, and latest launches
  • Strong network across media, creators, and cultural partners
  • Confident leading teams and agency partners
  • Entrepreneurial and decisive, with the ability to thrive in a fast-paced, high-growth environment

    • What Success Looks Like in Year One

  • Launch campaigns that go viral and establish Bratz Beauty as a must-watch brand
  • Drive major media and influencer buzz with Gen Z and culture-defining communities
  • Position Bratz Beauty as a top-of-mind brand in beauty industry press and retail

    • Why Bratz Beauty?

    This is a rare chance to take a beloved global brand and reinvent it for beauty. Youll have the backing of MGAs resources but the freedom and energy of a startup. If youve ever wanted to build a brand that lives at the center of culture and conversation, this is that moment.

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    Head Of Marketing • Los Angeles, CA, US