Social Media Specialist Job at Priority Marketing in Fort Myers

Overview One of Southwest Florida’s most prominent agencies is looking for an experienced social media specialist with a passion for driving engagement and helping clients achieve their goals through effective campaigns and strategy implementation. The Social Media Specialist role is an entry-level position that supports the Director of Social Media and the social department to deliver on actionable insights and goals to our clients, while driving brand awareness and successfully developing and executing a variety of campaigns across multiple social media platforms.

Responsibilities Write and develop social media plans

Manage day-to-day posting and scheduling of relevant content across social media channels for multiple clients

Implement client strategies and budgets into successful organic and paid social media campaigns that achieve specific client goals and business objectives

Evaluate and manage the development of insight-driven social campaigns that increase client awareness and generate leads and revenue

Collaborate with other departments to align and execute content marketing strategies across all relevant social media platforms

Direct the execution of social graphics, visual content, animated GIFs, Reels, Stories, and video to promote engagement and brand awareness for clients

Identify new social media marketing trends to leverage for increased awareness and revenue

Develop content creation shot lists and support on-site content capture, which can include nights or weekends based on client schedules

Report on key performance indicators across all platforms, identifying key takeaways and opportunities for improvement

Monitor and respond to client reviews in each client’s brand voice to manage reputations

Attend client meetings as needed

Professional Experience 1-3 years’ experience in social media, developing organic strategies across multiple platforms

Experience launching social media campaigns across multiple channels

Experience collaborating with marketing teams to meet and execute creative and content needs for campaigns

Experience supporting social media influencer strategies and campaigns is a plus

Knowledge Knowledge of Facebook, Instagram, LinkedIn, X (Twitter), TikTok, and YouTube, including best practices in writing for each platform

Basic understanding of social media monitoring and management tools

Basic understanding of Meta Ads Manager is a plus, including the ability to write, schedule and launch ad campaigns

Skills Strong written and verbal communication skills with superb attention to detail

Highly collaborative and invested in improving and growing the social media efforts to exceed client expectations

Ability to multi-task and prioritize projects in a fast-paced environment

Optimize and enhance client videos and channels to support social media strategies and SEO

Photography and videography

A creative mindset

Effective organization and time management skills

Seniority level Entry level

Employment type Part-time

Job function Marketing and Sales

Industries Advertising Services

Marketing Services

Fort Myers, FL

Salary range : $65,000 - $75,000

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