Senior Associate, Local Marketing

Senior Marketing Associate

Become a part of our caring community and help us put health first. Humana's Marketing organization is seeking a Senior Marketing Associate to support Local Marketing. Are you passionate about bringing national brand strategy to life at the local level? As the Senior Associate, Local Marketing, you'll play a key role in tailoring Humana's marketing efforts to meet the unique needs of local markets. You'll collaborate with market leaders and cross-functional partners to ensure campaigns are relevant, culturally resonant, and aligned with business goals.

Key Role Functions

• Collaborate with cross-functional teams to streamline processes, address operational challenges, drive campaign development and facilitate effective communication
• Assist in the crafting, planning, coordination, and execution of local marketing strategies and campaigns, working cross-functionally to ensure all activities are aligned to established timelines and deliverables
• Leverage data and insights to tailor market selection, target audience, campaign selection and optimize campaign performance by market
• Oversee budgets, timelines, and deliverables to ensure successful campaign launches, while monitoring performance, analyzing metrics, and providing recommendations for continuous improvement
• Partner with Market Research on consumer research initiatives and Marketing & Analytics on measurement strategies
• Practice intellectual curiosity by proactively seeking to understand Humana's Medicare business, local market dynamics, competitors, and opportunities for sales and growth
• Manage Local marketing calendars, budgets, timelines and projects

Use your skills to make an impact

Required Qualifications

Preferred Qualifications

Additional Information

Our Hiring Process

Travel : While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.

Scheduled Weekly Hours

40

Pay Range

$94,900 - $130,500 per year

This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and / or individual performance.

Application Deadline : 10-22-2025

About Us

Humana Inc. (NYSE : HUM) is committed to putting health first - for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health - delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.

Equal Opportunity Employer

It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.

Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services.