Senior Content Writer Job at Entegra in New York

Senior Content Writer – Entegra (Remote)

Entegra, a division of Sodexo, is looking for a Senior Content Writer to join its Digital Content Team. The role focuses on senior living, lodging, restaurant, golf, and education B2B content to create data‑driven, audience‑centric digital marketing and sales enablement materials. This position supports the North American business and works closely with segment marketers, digital marketing, client services, and sales functions.

What You’ll Do

• Ensure all core content aligns with style, quality, and tone guidelines, and complies with accessibility and compliance regulations.
• Collaborate with channel owners and the design team to incorporate visual elements and translate language into various formats.
• Research target audiences, stay current with industry and competitor strategies, and apply customer insights to creative messaging.
• Conduct SEO research and apply SEO strategy to content creation.
• Participate in ideation using audience research, analytics, brand insights, and industry data to develop content across digital brand, marketing, and sales channels.
• Convert information from multiple sources into engaging, tailored content, applying data to improve quality, personalization, and audience actions.
• Apply Entegra objectives and brand initiatives to create relevant content.
• Balance client desires, business requirements, and sales strategies, building consensus on creative or strategic opinions.

What We Offer

What You Bring

Who We Are

At Sodexo, our purpose is to create a better everyday for everyone and build a better life for all. We believe in improving the quality of life for those we serve and contributing to the economic, social, and environmental progress in the communities where we operate. Sodexo partners with clients to provide a truly memorable experience for both customers and employees worldwide.

We are committed to providing equal employment opportunities to individuals regardless of race, color, religion, national origin, age, sex, gender identity, pregnancy, disability, sexual orientation, military status, protected veteran status, or any other characteristic protected by applicable federal, state, or local law. If you need assistance with the application process, please complete this form.

#J-18808-Ljbffr