Director, Performance Media, Paid Social & Display

Company Description

Etsy is the global marketplace for unique and creative goods. We build, power, and evolve the tools and technologies that connect millions of entrepreneurs with millions of buyers around the world. As an Etsy Inc. employee, whether a team member of Etsy or Depop, you will tackle unique, meaningful, and large-scale problems alongside passionate coworkers, all the while making a rewarding impact and Keeping Commerce Human.

Salary Range : $204,000.00 - $266,000.00

What’s the role?

We’re thrilled to be hiring a Director, Low Funnel Paid Social & Display to join Etsy’s Brand Marketing team! This is an exciting opportunity to develop a new capability for Etsy : building and leading our in-house performance media buying function across Paid Social and Display.

We’re looking for someone who brings deep technical expertise and strong analytical rigor to drive conversion at scale. If you’ve led sophisticated performance media programs for a complex, high-SKU business, large retailer, or global marketplace, you’ll feel right at home here.

This is a full-time position reporting to the Senior Director, Brand Marketing. In addition to salary, you will also be eligible for an equity package, an annual performance bonus, and our competitive benefits that support you and your family as part of your total rewards package at Etsy.

This role requires your presence in Etsy’s Brooklyn Office once or twice per week depending on your proximity to the office. Candidates living within commutable distance of Etsy’s Brooklyn Office Hub may be the first to be considered.

What’s this team like at Etsy?

Our Brand Marketing team helps buyers discover what makes Etsy special, fueling Etsy’s growth via audience-centric storytelling and media placements, bringing the right message to the right audience, at the right moment. We collaborate with partner teams such as Analytics, Product, and Engineering in order to automate and optimize global offsite experiences and programs at scale.

What does the day-to-day look like?

• Build and lead Etsy’s in-house low-funnel media strategy and execution team, developing a best-in-class organization to manage, optimize, and grow a large-scale Paid Social and Display program.
• Lead all aspects of the strategy, campaigns, tools, and systems that power direct response performance—identifying valuable cohorts, ensuring strong customer experiences, and driving efficient conversion.
• Stay ahead of technology trends with deep proficiency in analytics, measurement models, and feed-based program management to increase ROI.
• Guide hiring, staffing plans, training, and career development for the team while encouraging executional quality and innovation.
• Serve as the primary problem solver for launch, trafficking, and performance issues to ensure campaigns run efficiently and meet goals.
• Partner with the Director of Full-Funnel Strategy and cross-functional teams (Product, Analytics, Content) to deliver against a coordinated consumer journey, translate test plans into sprint-ready tasks, and align execution with strategic objectives.

Qualities that will help you thrive in this role are :

Etsy is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status, or any other characteristic protected by applicable law.

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