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Spa Regional Director

Spa Regional Director

Hand & Stone Massage and Facial SpaHollywood, FL, US
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Regional Spa Director

Hand & Stone Massage and Facial Spa Singh Spas (Weston, Hollywood, Sunrise-Sawgrass, FL)

Singh Spas is a fast-growing, multi-location Hand & Stone franchise group with a reputation for operational excellence, sales growth, and exceptional client experiences. We operate multiple thriving spas across South Florida with plans for continued expansion.

We are seeking a Regional Spa Director to lead sales, operations, and performance across all locations. This role is for a strategic leader who can drive revenue growth, optimize operations, and develop high-performing teams while keeping the spas running seamlessly.

Key Responsibilities

Sales & Revenue Growth (Primary Focus)

  • Develop and execute sales strategies to meet and exceed monthly, quarterly, and annual revenue goals for memberships, retail products, and upgrades.
  • Lead and coach managers, front desk, and service providers on upselling, cross-selling, rebooking, and delivering a world-class guest experience.
  • Design and launch promotions, events, and campaigns to attract new clients and increase repeat business.
  • Track sales metrics weekly, analyze trends, and adjust strategies for maximum performance.
  • Implement contests, incentives, and recognition programs to drive team motivation and results.

Operations Leadership

  • Oversee daily operations for all spas, ensuring consistency in client experience, cleanliness, and operational standards.
  • Partner with managers to maintain scheduling efficiency, appointment book optimization, and staffing levels that support business needs.
  • Monitor and enforce compliance with Hand & Stone brand standards, licensing requirements, and state regulations.
  • Ensure service quality, professional appearance, and customer service excellence across all locations.
  • Identify operational gaps and lead process improvements for efficiency and guest satisfaction.

    • Team Development & Accountability

  • Mentor spa managers and leadership teams to hit KPIs, grow memberships, and improve retention.
  • Provide coaching on leadership, sales techniques, and operational excellence to build strong, self-sufficient teams.
  • Hold managers accountable for results, including sales goals, guest experience standards, and operational checklists.
  • Partner with ownership on staffing plans, performance reviews, and high-level HR decisions (while delegating routine HR tasks to managers).

    • Qualifications

  • 3+ years in multi-unit management within spa, fitness, hospitality, or wellness industries.
  • Proven track record of exceeding sales goals and driving business growth.
  • Strong leadership and coaching abilities with experience managing managers.
  • Excellent organizational skills with the ability to manage multiple priorities.
  • Proficiency in sales reporting, scheduling software (Zenoti a plus), and performance tracking.
  • Bilingual English / Spanish preferred but not required.

    • Compensation & Benefits

  • Base Salary : $60,000 $70,000 (depending on experience)
  • Performance Bonus : $15,000+ potential annually based on sales and retention goals
  • Benefits :

    • Complimentary spa services and discounts

  • Monthly health insurance stipend
  • Paid time off
  • Career growth opportunities within an expanding franchise group

    • Why Join Singh Spas?

    This is your opportunity to be the driving force behind multiple thriving spas with ambitious growth goals. If you're a results-oriented leader who loves building teams, growing revenue, and creating exceptional client experiences, this is the role for you.

    Apply today and lead our spas to the next level of success.

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    Regional Director • Hollywood, FL, US

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