Marketing Brand Specialist

Marketing Brand Specialist

We are seeking a creative and results-driven Marketing Brand Specialist to join our retail marketing team. In this role, you will be responsible for developing and executing brand strategies that increase brand awareness, drive customer engagement, and grow market share across retail channels. You will partner closely with internal teams, external partners, and vendors to bring campaigns to life in-store and online.

Key Responsibilities :

• Assist in the development and execution of brand marketing plans for retail initiatives.
• Coordinate and implement marketing campaigns, including signage, displays, and promotional materials.
• Ensure brand consistency across all customer touchpoints, including digital, print, and physical store environments.
• Analyze market trends, consumer behavior, and competitor activities to inform branding strategies.
• Collaborate with cross-functional teams including merchandising, digital marketing, sales, and creative.
• Manage relationships with vendors, agencies, and retail partners.
• Monitor and report on campaign performance, ROI, and brand KPIs.
• Support product launches, seasonal promotions, and retail events.
• Ensure that all brand assets and messaging comply with brand guidelines.
• Gather feedback from customers and retail staff to refine brand initiatives.

Qualifications :

Preferred Qualifications :

Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.