Content Strategist Job at Gannett | USA TODAY NETWORK in Nashville

Overview

Join to apply for the Content Strategist role at Gannett | USA TODAY NETWORK .

Gannett Co., Inc. (NYSE : GCI) is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a scalable, growth focused media and digital marketing solutions company. We endeavor to deliver essential content, marketing solutions, and experiences for curated audiences, advertisers, consumers, and stakeholders by leveraging our diverse teams and suite of products to enrich the local communities and businesses we serve. Our current portfolio of trusted media brands includes the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom. Our digital marketing solutions brand, LocaliQ, uses innovation and software to enable small and medium-sized businesses to grow, and USA TODAY NETWORK Ventures, our events division, creates impactful consumer engagements, promotions, and races.

Gannett open roles are featured on various external job boards. When applying to a position at Gannett, you should be completing an application on Gannett Careers via Dayforce.

Responsibilities

Develops and maintains daily and weekly local news coverage plans.

Coaches the staff to provide quality content, including articles, photos and videos.

Represents the newspaper to the community.

Works closely with the regional news operations team to share content.

Works with digital and print planners to coordinate presentation.

Plans training for news staff.

Promotes personal brand, the brands of colleagues and the institutional brand.

Completes administrative duties within the news department.

Provides great customer service.

Qualifications

Bachelor's degree in journalism, communications or equivalent in experience and education.

Five years’ experience developing a personal brand through reporting or editing across online or print, plus social media platforms.

Experience with advanced storytelling techniques on multiple platforms.

Knowledge of social media and customer feedback tools, including how to respond and engage customers on digital platforms in the public space, is essential. A strong candidate should also have working knowledge of audience analytic tools such as Facebook Insights, Twitter Analytics and Google Analytics and will have the ability to interpret and apply such data.

Exceptional journalism, planning and organizational skills, with the ability to multi-task and excel under deadline pressure in a rapidly changing environment are core talents for this position.

Candidates must be self-motivated and self-directed.

Candidates must have the ability to work with diverse personalities, embrace peer-to-peer feedback and training, both as teacher and student. It is important that the right candidate be able to work collaboratively within a cross-functional environment and apply innovative, creative thinking to support the company’s goals.

Writing, spelling and grammar skills, plus knowledge of AP Style, are a must, along with a command of media law and principles of ethical conduct.

In addition, candidates must have proficiency in the MS Office suite and have CMS publishing skills.

How To Apply

We are eager to learn more about you and how you fit this role. When you apply, don’t limit your upload to a resume; show us what you’ve done. To do so, put together a single document file that includes the following, in this order :

Your resume – one to two pages.

A cover letter that outlines how you would approach the job.

Links to 3-6 online samples of your work. Show us what you’ve produced or had a hand in that best reflects what you can do in your desired role.

It is important that these items be assembled into a single document and uploaded in PDF format. Completing these steps will ensure that your application receives the highest consideration.

Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where Gannett employs employees. In addition, Gannett Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and / or any other process in connection with an individuals’ application for employment with Gannett Co., Inc. Applicants who require such accommodation should contact Gannett Co., Inc.’s Recruitment Department at Recruit@gannett.com.

Seniority level

Not Applicable

Employment type

Full-time

Job function

Marketing, Public Relations, and Writing / Editing

Industries

Media Production

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