Asset & Wealth Management, Equity Product Marketing, Vice President - Chicago

Vice President, Product Marketing, Equity, Goldman Sachs Asset Management

Location : New York

Regular / Temporary : Regular

Role Summary

This Vice President will play a key role within the Asset Management marketing team, leading product marketing for equity investments, serving retail and institutional audiences.

The Vice President will partner with client-facing business leaders to harness the top commercial priorities. They will partner with investment teams to define product positioning, develop narratives, messaging strategy and product content. They will work across the divisional marketing team to infuse product-related insights across content creation, digital marketing, paid media, social media, analytics and design to create end-to-end campaigns and programs in service of new product launches and the broader commercial objectives of the business.

Position Responsibilities

• Marketing strategy and implementation : Build awareness and affinity for AM's equity investment capabilities through the development and execution of strategic marketing plans to fuel overall business growth objectives
• Product positioning and messaging : Partner with business leaders to understand specific commercial objectives. Develop clear, compelling and unique product messaging and positioning, tailored to various client segments, including financial intermediaries and institutional investors. Ensure AM's value proposition and messaging pillars are infused through all product marketing assets globally.
• Launches and campaigns : Develop marketing plans around new product / fund launches, major announcements, tentpole events and client conferences, as well as partnering with colleagues across AM Marketing to deliver well thought-out, impactful and quantifiable product-specific marketing campaigns.
• Content creation : Oversee the development and creation of product-specific marketing collateral (e-mails, presentations, premier publications, webinars, social posts etc.) in partnership with AM's design team, to communicate the value and benefits of AM's equity investment capabilities.
• Product calendar : Map out a coordinated product-specific calendar that harmonizes with AM's content calendar and sequences externally published content appropriately and effectively
• Sales enablement : Work closely with the product strategy and sales teams to provide training, product collateral, and other resources that help them effectively sell equity products. Act as the point of contact for sales and marketing teams to answer broad product-related messaging, positioning, and collateral questions.
• Media : Partner with Media Relations on relevant opportunities that showcase equity investments.
• Research : Collaborate with divisional and functional market researchers and marketing analytics teams to identify and leverage insights, and monitor performance of marketing efforts.
• Performance metrics : Track and report on the success of marketing initiatives, utilizing key performance indicators (KPIs) such as product adoption rates, lead generation, client feedback, and marketing penetration.
• Risk management : Maintaining strict adherence to regulatory and procedural guidelines for all marketing communications including proactive management of operational risk.
• Team effectiveness : Drive operational efficiency of the public market investments marketing team, ensuring they are highly motivated, fully engaged and able to operate at scale.
• Partnership and collaboration : Develop and maintain strong relationships with other AMD marketing leaders, EO marketing partners, Corporate Communications, sales and investment heads, and key senior stakeholders across the global organization, to engage and drive speed to marketing and commercial impact.

Qualifications

About Goldman Sachs

At Goldman Sachs, we commit our people, capital and ideas to help our clients, shareholders and the communities we serve to grow. Founded in 1869, we are a leading global investment banking, securities and investment management firm. Headquartered in New York, we maintain offices around the world.

We believe who you are makes you better at what you do. We're committed to fostering and advancing diversity and inclusion in our own workplace and beyond by ensuring every individual within our firm has a number of opportunities to grow professionally and personally, from our training and development opportunities and firmwide networks to benefits, wellness and personal finance offerings and mindfulness programs.

Salary Range

The expected base salary for this Chicago, Illinois, United States-based position is $125000-$250000. In addition, you may be eligible for a discretionary bonus if you are an active employee as of fiscal year-end.

Benefits

Goldman Sachs is committed to providing our people with valuable and competitive benefits and wellness offerings, as it is a core part of providing a strong overall employee experience. A summary of these offerings, which are generally available to active, non-temporary, full-time and part-time US employees who work at least 20 hours per week, can be found here.