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Content & Digital Marketing Manager

Content & Digital Marketing Manager

MediabistroWorkFromHome, MA, United States
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Overview

As a Content & Digital Marketing Manager, you'll shape and execute our content strategy, manage digital channels, and strengthen brand presence across the buyer journey. In this role, you will be a key partner to the CMO, building compelling content that resonates with prospects and clients while optimizing digital programs to drive awareness, engagement, and lead generation.

What You'll Do

  • Develop and lead Bluewave's content strategy, ensuring alignment with brand voice, target personas, and business priorities
  • Create and manage a wide range of content including blogs, white papers, case studies, website copy, email campaigns, and social media posts
  • Partner with subject matter experts to capture insights and turn them into engaging, audience-focused content
  • Manage Bluewave's website, ensuring content is fresh, optimized for SEO and AIO, and structured for a seamless user experience
  • Execute digital campaigns across web, email, and paid channels, working closely with the Demand Generation Manager to align efforts
  • Oversee content calendars and campaign timelines to ensure consistent messaging and delivery across all digital touchpoints
  • Monitor and report on content and digital campaign performance, using analytics to inform ongoing optimization
  • Research and stay current on industry trends, competitive positioning, and digital marketing best practices to continuously improve programs
  • Perform all other duties as assigned

This remote work opportunity requires that a candidate live in the United States. Travel will be necessary for face-to-face time spent with prospective and existing customers, industry events and conferences, and company meetings.

What Qualities You Possess

  • A professional demeanor with a strong work ethic
  • Reliable and dependable for your team, and most importantly, for your customers
  • Strong analytical and critical thinking skills
  • Strong written and verbal communications skills
  • A competitive personality coupled with solid interpersonal skills
  • Creative, decisive, and able to work in a collaborative, team-oriented work environment
  • A high level of intellectual curiosity and are comfortable with ambiguity
  • Ability to work well independently without close supervision or management
  • Capability to thrive working in a fast paced, dynamic, high energy work environment
  • Deliver accurate information in a usable form and in a timely manner
  • Time management skills with an emphasis on organizational skills and the ability to multi-task

    • What You'll Bring

  • 5+ years of experience in B2B demand generation, campaign marketing, or account-based marketing (technology or services industry experience preferred)
  • Proven track record of designing and executing integrated campaigns that generate pipeline and deliver measurable results
  • Strong understanding of buyer journeys, account-based strategies, and lead management best practices
  • Hands-on experience with marketing automation platforms (e.g., HubSpot) and CRM systems (e.g., Salesforce)
  • Excellent written and verbal communication skills, with the ability to create clear, compelling messaging and campaign assets
  • Highly organized and detail-oriented; able to manage multiple priorities and deadlines simultaneously
  • Strong collaboration and relationship-building skills with cross-functional teams, particularly sales and product marketing
  • Creative thinker with a proactive, results-oriented approach
  • Bachelor’s degree in marketing, communications, business, or a related field (or equivalent experience)

    • Eligibility

    We are not sponsoring work visas for this position at this time.

    Compensation And Benefits

  • $90,000-$115,000 base, depending on experience
  • Bluewave offers full-time, eligible employees a comprehensive benefits package, a generous 401k match, Open PTO, Paid Parental Leave and more

    • Selection Process

    We are grateful for your interest in this opportunity. Should you decide to apply, you may encounter the following steps :

  • Application Questionnaire : Brief set of questions highlighting some important aspects of your qualifications for this role.
  • Assessment : Predictive Index assessments to help us better understand your work styles and behaviors
  • Pre-Screen : Phone interview with People Ops
  • Video Interviews : May include interviews with the hiring manager, team members, CMO, and CEO
  • Work Sample / plan : May be asked to share a sample of prior work and / or create a day plan to achieve success in this role
  • In-Person Interview : May meet in-person with our hiring manager.

    • Candidates who seem well suited for this role after each step, will advance to the next step of the process.

    BTG-LI

    Bluewave is an advisory and sourcing partner transforming how companies acquire and manage technology solutions. Our team of technology experts and analysts, leveraging our proven approach, guides businesses of all sizes to make well-informed technology decisions. Specializing in modernizing the IT and telecom infrastructure, Bluewave partners with proven cloud, colocation, network, security, and CX providers to develop the best solution while maximizing technology investments and ensuring long-term success.

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    Content Marketing Manager • WorkFromHome, MA, United States

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