Develop omnichannel paid media plans aligned with audience insights, brand objectives, and sales funnel stages.
Evaluate and recommend optimal channel mix across SEM, paid social, programmatic video, OOH, audio, broadcast, print, and influencer partnerships.
Lead media buying and negotiation, managing vendor relationships, securing placements, and optimizing value-add opportunities.
Oversee campaign execution, monitoring performance in-platform and ensuring alignment with budget, pacing, and KPIs.
Analyze and interpret campaign data to provide clear insights that connect spend to ROI, sales growth, and market share.
Collaborate cross-functionally with creative, strategy, and insights teams while driving innovation through emerging channels and sustainable media practices.
Requirements :
8–10 years of experience managing media in retail or automotive is required
Experience with strategy AND execution with traditional and digital media
Proven project management skills with the ability to manage deadlines, agencies, budgets, and reporting.
Strong analytical capabilities to interpret data and deliver actionable insights.
Excellent written, verbal, and interpersonal communication skills.
Proficiency with media tools (Google Ads, GA4, Meta Business Suite) and project management platforms (Monday.com, Asana, Excel with Pivot Tables).
Job Details Seniority level : Mid-Senior level
Employment type : Full-time
Job function : Marketing
Industries : Retail
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Is Hiring Paid Media • Raleigh, NC, United States